TACODELI

A recipe for growth.

Tacodeli needed to refine their branding to support their growth into new markets outside of Austin. We embraced the quirkiness of their original wordmark while modernizing its style and improving legibility. The pattern and iconography were inspired by vintage Mexican ceramic tile. The new visual identity was used to update every customer touchpoint from menus to packaging to the website.

 

Strategy & Positioning
Narrative
Visual Identity
Packaging

Tacodeli_Logo.png
 
Tacodeli_Before-After.png
 

SETTING THE TABLE

After spending a day blitzing with Tacodeli’s team, it was clear that they didn’t want or need a complete rebrand. They needed a way to refine and modernize without losing the equity and spirit of the original brand.

 
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Tacodeli_GiftCard.png
 
Tacodeli_Icons.png
 
 
 
Tacodeli_Taco.png
Tacodeli_Dona.png
Tacodeli_Dona-Quote.png
 
 
 
Tacodeli_Salsas.png
 
Tacodeli_Farm-to-taco_1.png
 
Tacodeli_Handcrafted.png
 
Tacodeli_Pattern.png
 
Tacodeli_HaveTacos.png
 
Tacodeli_Bienvenidos.png
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