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ReThink Butts campaign for Legacy

:60 Radio Spot

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Cigarette butts are the number one littered item on America’s beaches and waterways. And each littered butt is a tiny toxic waste site that leaches chemicals like arsenic and lead into our environment. We created the bilingual ReThink Butts PSA campaign with Legacy to educate the public on this micro menace. Leave No Trace came on board to help spread the word and support this campaign with remediation and education programs. Creatively we collaborated with Ronny Northrop on script and concept development. Once the TV concept was solidified we were very fortunate to work with Psyop LA to make it come to life. They poured their hearts, minds, and considerable render farm into this work, and it shows in every frame. Radio creative was produced with lots of foley love at the Sound Lab in Austin.

Full credits after the jump.

‘The Real Bears’ Film for CSPI

In partnership with Common, led by Alex Bogusky and writer Ronny Northrop, we executive produced The Real Bears for the Center for Science in the Public Interest. We hired Lucas Zanotto to direct and animate. Jason Mraz wrote and performed ‘Sugar’ just for the film. We’re proud to help spur an active conversation around conscious consumption of sugary drinks in the U.S. Please share the work with your own family and friends through therealbears.org.