TEXAS CHILDREN’S HOSPITAL

Caring about questions.

Texas Children’s Hospital in Houston is the largest children’s hospital in America and is expanding into Austin, one of the fastest growing cities in the country. Despite being world-renowned for pediatric care, they were still largely unknown in Austin. They needed to introduce themselves to a new community of parents in a way that highlighted their expertise. We created a campaign featuring illustrations of iconic local animals and relatable child-raising moments inspired by a universal truth—being a parent means having way more questions than answers.

Strategy & Positioning
Advertising
Digital