CLIF BAR FAMILY FOUNDATION

Kicking some ag.

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Clif Bar Family Foundation advocates for the improvement and protection of organic seed. To educate people about the benefits of organic seed, we engineered a seed of our own: Mr. Seed. Comedian Pete Holmes voiced the title character and Buck, an award-winning animation studio, collaborated with us to design and produce the film.

 

Strategy & Positioning
Naming
Narrative
Visual Identity
Advertising
Digital
Film

 
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