GOODSTOCK

Good to the bone.

When a baseball hall-of-famer and master cattle rancher couldn’t find a consistently good steak, he decided to start his own beef company. The company’s newest product line and craft butcher shop are the culmination of their search for better beef and feature only cattle raised and produced to their incredibly high standards for quality, flavor and animal welfare. We worked with them to create the name and visual identity for Goodstock inspired by their ranching roots and their commitment to making sure everything they offer is worthy of your dinner table. You can see the work and pick up a ribeye or two at the butcher shop in Round Rock, which features interior design by the talented folks at McCray & Co.

Strategy & Positioning
Naming
Narrative
Visual Identity