The Butler Bros

Bonding with locals.

The Blood Center of Central Texas was at a crossroads. Facing growing competition from national blood donation organizations, they had to change or risk irrelevancy. They needed to differentiate themselves while reinforcing the value of giving blood locally. We created a new name that highlights their deep connection to the people of Central Texas and a visual identity that pays homage to their 60-year history in the local community.

STRATEGY & POSITIONING, NAMING, NARRATIVE, VISUAL IDENTITY