The Butler Bros
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Protecting childhood.

Lutheran Social Services of the South, a 134-year-old nonprofit, needed to transform their brand to align with their bold new mission focus—to end child abuse. We created a name that speaks to who they serve and the positivity they bring to their work. The logo draws on their faith-inspired values and conveys their strength and compassion.

STRATEGY & POSITIONING, NAMING, NARRATIVE, VISUAL IDENTITY, BRAND ARCHITECTURE, FILM

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