The Butler Bros
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Branding wonder.

To meet a growing need for STEAM education, Austin Children’s Museum made the bold decision to change their name and their entire offering. We led the rename, identity redesign, and made a brand launch film featuring Matthew McConaughey, which resulted in a 480% increase in memberships and a doubling of admissions.

NAMING, NARRATIVE, PRINT, FILM

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Thinkery | Launch Video