Real Ale is the largest independent craft brewer in Texas. Over the last 20 years, they’ve built one of the most award-winning and diverse line-ups in the entire industry. Yet many of their individual beers were more famous than the brewery itself. To continue their growth in the crowded craft beer space, they needed a way to build off past successes while creating a more cohesive brand capable of scaling well into the future. We designed a completely new identity and packaging system to help drinkers see that their beers are all part of a bigger family.
BRAND ARCHITECTURE, NARRATIVE, VISUAL IDENTITY, PACKAGING, DIGITAL, FILM