The Butler Bros
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Raising a spirit.

We worked with a group of entrepreneurs determined to make a world-class bourbon in Austin, Texas. The name, which comes from an obscure journal entry Rutherford B. Hayes penned while visiting Austin in 1849, inspired the period look and drove the whole visual design of the brand—from logo to website to custom bottle form.

NAMING, NARRATIVE, VISUAL IDENTITY, PACKAGING, DIGITAL

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