The College Board is a 120-year-old nonprofit behind iconic offerings like the SAT and AP. Each year, they help 7 million students navigate the path to college. While their impact is big, their brand awareness isn't. Most people don’t connect their offerings with the organization or understand their greater purpose. We redesigned their entire visual identity system and created a variety of brand expressions, from printed materials to ad campaigns to documentary films, that all serve to reinforce their core reason for being.