The Butler Bros
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Seizing the day.

Hanwha, a global leader in solar technology, created a new company that offers customers a way to go solar without getting panels. We developed the brand to leverage their unique position as a solar-only provider and their promise to be a bright spot in an industry known for shady service. The name was inspired by the Greek myth of Helios, the sun god who raised the sun with his chariot each day, and highlights their ambition to lead the charge toward a renewable energy future.

STRATEGY & POSITIONING, NAMING, NARRATIVE, VISUAL IDENTITY

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