The Butler Bros


We’re an independent brand studio focused on naming, narrative and visual design.

Founded in 2002 by Adam and Marty Butler to create a more collaborative approach to branding, our team works with clients to define and solve challenges through a mixture of design thinking, hands-on research and good old-fashioned hard work. We call it Radical Collaboration and we use it to help brands evolve, adapt and grow.


Our Process

01  Define

Conducting research to define and understand the audience, the competition and category.

02  Blitz

Collaborating boldly with brands to align vision, generate ideas and foster trust.

03  Strategize

Synthesizing the Blitz, examining market conditions and mining consumer insights.

04  Create

Leveraging research, insights and intuition to develop brand work that resonates.

05  Validate

Getting valuable feedback from people who matter most to a brand’s success.

06  Express

Producing a body of work that brings a brand to life and sets the stage for growth.


Our Services

Research & Insight Development • Strategy & Positioning • Brand Architecture Naming • Narrative • Messaging • Visual Identity & Design • Packaging
Digital • Film • Brand Launch