We recently wrote some scripts for Sherry Matthews to be used in the most recent iteration of TXDOTS Who’s Driving Tonight? DWI awareness campaign. Our scripts served as the “viral DIY content” which are recorded by participating individuals via a roving video kiosk. The content is then uploaded to the campaigns YouTube channel. A very cool use of a YouTube channel and a great way to drive home the message that a DWI, among other terrible consequences, can cost you $17K. Designate fools. Designate.
Campaign is just getting rolling. I expect there to be much more hilarity ensuing as the kiosk goes out after dark. The brilliance is, once you record a rap about designating a driver it would be pretty stupid to drive drunk. You don’t want to make that other movie. The one they shoot through the windshield of the police cruiser…