Civic civility on the Trail. – The Butler Bros | The Butler Bros

Civic civility on the Trail.

Wednesday, September 30th, 2009

Screen shot 2009-09-30 at 9.00.19 AM

Annick Beaudet project manager for the City of Austin’s Bicycle and Pedestrian Program asked us to help with laying down the “law” of the trail.

The trail is near and dear to our running shoes, bike tires, and BOB’s. Last year we designed the new identity for the Trail Foundation. While this poster was a much simpler project to execute there was some great learning…I wasn’t aware that the “speed limit” on the trail is 10 MPH for instance. Let’s just say it took me a little longer to ride into work today.

Big thank you to design partner Toby Sudduth for jumping in and creating the look for this poster at a moments notice. Keep your eyes peeled for it at local bike shops and blown up big this weekend on the trail.

And yes, we can all get along on the trail if we just take a minute to remember a few simple rules.

Happy Trails.

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Trail Foundation Brand Development

The Trail Foundation used to be called The Town Lake Trail Foundation. Like a lot of other institutions in our town it was time for a new look and a new tag line. As native Austinites, we were raised on the trail so it was a natural project for us pitch in on. We love the result and we hope our city continues to recognize what an amazing natural resource we have at our core. The best way to do this is to donate money or volunteer at one of the many projects The Trail Foundation sponsors each year.

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