Last year we produced a short film for the National Cancer Institute and Legacy on their TReND program. TReND essentially minds the tobacco control gap looking for communities who are underserved by larger initiatives. We edited down our TReND short to a hard hitting teaser especially for MLK day. (Thanks to Andrea Perry for letting us use her track Fastbox on this web release.)
Having trouble viewing this film? Please allow it to upload completely before playing.
Now more than ever tobacco is a social justice issue. TReND’s research proves this. We know where MLK would come down on the issue of tobacco’s disproportionate grip on communities of color. Big tobacco is dug into the African American community in an especially deep way and is addicted to the dollars that flow from it.
But the great irony is that MLK likely found his true calling while picking tobacco. The story from NPR after the jump is an amazing one: (more…)
