We began producing Brand Films in 2002 on a project for Rudy’s BBQ. That work is still on our site. It was raw and real. It worked. Drove sales increases and, I think, still holds up seven years later. Rudy’s still runs it.
We didn’t know we were making “brand films” then. We were collapsing the strategic planning discipline with the creative development discipline out of necessity. We had just formed our shop and the budgets were small. It was just Marty and I, a Canon GL2, a 35mm still camera, going crazy on a road trip. We put the money into original music and post. In the end, we discovered a method of working that is very hands on and frankly we’ve never walked away from. We just gave it a name – Brand Film. (more…)