Perhaps you saw this slick bus rolling through your Texas town this week, a whisk of blue and white, cleanly designed with a clear message: Vote for Prop 15. Help cure cancer. That bus was just about all our creative team was thinking about the week prior, back and forths, growing this design’s concept. What resulted was this eye-catching, interesting layout, which grabbed the viewer’s attention, but was still able to maintain a traditional strength and seriousness, allowing the vital message to be heard.
This past weekend, 4,500 Austinites (including our own Adam Butler) participated in the LiveSTRONG challenge, raising over $3.7-million dollars for cancer research and prevention. The event acted as the jumping-off point for the statewide TCC (Texans to Cure Cancer) bus tour in support of Proposition 15, the proposed constitutional amendment which would issue over $3-billion in state revenue bonds to go toward cancer prevention and research. Though national funding for cancer research is not top-priority, this high-profile bus tour and November 6th vote can help change that, at least in Texas, marking the Lone Star State as the leader in the fight against the disease.
And we, at Butler Bros., love being a part of this important movement. You, too, can do your part. Don’t forget to come out on November 6th. Every vote counts. Every life matters.
