Posts Tagged ‘organic’
Monday, August 10th, 2009
I unknowingly participated in the National Farmers Market Week last week while vacationing in Lake Tahoe. After picking up a local rag in Tahoe City I was excited to see mention of a market taking place on Thursday AM commensurate with USDA Secretary Tom Vilsack’s decree. Not that I needed a governmental stimulus.
I love farmers markets. I’ve frequented my downtown Austin market weekly for the last four years. Other than the organic food you buy directly from the people who grow it there is a lot of upside. The people watching is prime. There’s music and laughter. And there’s ample excuse to eat breakfast twice.
But there is something more than surface glee. There exists a nervous vitality at farmers markets that is not found in any supermarket. The farmers worked like hell to get the food into the stand. Most woke up extra early market day and drove 50 to 100 miles to be there. They need to sell out or close to it. The shoppers are hoping that there will be enough of whatever it is they are after. They must deal with the relatively lawless lines and the awkward hand offs of produce. The lack of structure. The hand scrawled signs. A slight degree of uncertainty is present for all involved. Something that feels much more like reality and much less like we’ve become entitled to expect hangs in the air. It’s all very humanizing.
Apparently there are now about 4900 farmers markets in the US. That is a bounty of reality waiting to be harvested. So grab a canvas bag or three and get yours.
Tags: farmers market, fresh, natural, organic
Posted in Blog, Green, World Changing | No Comments »
Thursday, June 11th, 2009
http://www.vimeo.com/5477813
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Shot on location in Austin with the co-founder of Jason’s Deli, Rusty Coco. We created this piece to amplify Jason’s PR efforts around their new kids menu which reduced saturated fat, sodium, and calories while adding organics. Additionally all of their food is high fructose corn syrup free, MSG free, and artificial trans fat free. (more…)
Tags: Advertising, Brand Film, clean, film, food, healthy, Jason's Deli, kids, marketing, natural, organic, Parent's Magazine
Posted in Brands, Jason's Deli, Strategy | No Comments »
Monday, October 27th, 2008
http://www.vimeo.com/5594119
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Jason’s Deli is the first restaurant chain in America to pull off a very healthy hat trick: No MSG, no artificial trans fat and no High Fructose Corn Syrup. The viral announcement video we produced to amplify their PR efforts features Rusty Coco, co-owner and Executive Vice President. It helped Jason’s announcement get picked up in The USA Today, The Washington Post, and countless blogs. Congrats to Jason’s for well deserved coverage on a ground breaking initiative.
Tags: Advertising, Brand Film, clean food, film, healthy food, High Fructose Corn Syrup, Jason's Deli, marketing, natural, organic, public relations
Posted in Brand Films, Brands, Jason's Deli, Strategy | 1 Comment »
Friday, April 18th, 2008
http://www.vimeo.com/5479104
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This short film tells the story of Sweet Leaf Tea, from their humble beginnings to their rapid growth. Built on great taste, word of mouth, aggressive sampling and event sponsorships Sweet Leaf Tea is poised to become a massive success. Brand leadership used this film to close key vendor relationships, secure funding and indoctrinate their ever growing army of fans and employees.
Tags: Advertising, beverage, Brand Film, branded content, Clayton Christopher, film, marketing, organic, packaged goods, public relations, ready to drink tea, Sweet Leaf Tea, trade
Posted in Brand Films, Brands, Sweet Leaf Tea | No Comments »
Wednesday, July 25th, 2007
Tags: Advertising, beverage, branded content, Clayton Christopher, marketing, Matt the Electrician, organic, packaged goods, public relations, radio, ready to drink tea, Sweet Leaf Tea, trade
Posted in Broadcast, Sweet Leaf Tea | No Comments »
Friday, June 22nd, 2007
We’ve helped Sweet Leaf Tea evolve their positioning, create a new web experience, produce broadcast work and nail down their graphic standards. Our work delivers their homemade flavor to a national audience.

Tags: Advertising, beverage, branded content, Clayton Christopher, marketing, organic, packaged goods, print design, public relations, ready to drink tea, Sweet Leaf Tea, trade, web design
Posted in Brand Development, Brands, Design, Interactive, Messaging, Strategy, Sweet Leaf Tea | No Comments »