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Founded in 1976 Jason’s Deli is family owned company that currently operates in 25 states with 215 locations. This film articulates the story of the brand. From its humble beginnings in Beaumont, Texas to its growth across the nation. This is the tale of a company that consistently takes the road less travelled in service of people. Sound lofty? Watch the film and see for yourself. (more…)
I unknowingly participated in the National Farmers Market Week last week while vacationing in Lake Tahoe. After picking up a local rag in Tahoe City I was excited to see mention of a market taking place on Thursday AM commensurate with USDA Secretary Tom Vilsack’s decree. Not that I needed a governmental stimulus.
I love farmers markets. I’ve frequented my downtown Austin market weekly for the last four years. Other than the organic food you buy directly from the people who grow it there is a lot of upside. The people watching is prime. There’s music and laughter. And there’s ample excuse to eat breakfast twice.
But there is something more than surface glee. There exists a nervous vitality at farmers markets that is not found in any supermarket. The farmers worked like hell to get the food into the stand. Most woke up extra early market day and drove 50 to 100 miles to be there. They need to sell out or close to it. The shoppers are hoping that there will be enough of whatever it is they are after. They must deal with the relatively lawless lines and the awkward hand offs of produce. The lack of structure. The hand scrawled signs. A slight degree of uncertainty is present for all involved. Something that feels much more like reality and much less like we’ve become entitled to expect hangs in the air. It’s all very humanizing.
Apparently there are now about 4900 farmers markets in the US. That is a bounty of reality waiting to be harvested. So grab a canvas bag or three and get yours.
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Shot on location in Austin with the co-founder of Jason’s Deli, Rusty Coco. We created this piece to amplify Jason’s PR efforts around their new kids menu which reduced saturated fat, sodium, and calories while adding organics. Additionally all of their food is high fructose corn syrup free, MSG free, and artificial trans fat free. (more…)
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Jason’s Deli is the first restaurant chain in America to pull off a very healthy hat trick: No MSG, no artificial trans fat and no High Fructose Corn Syrup. The viral announcement video we produced to amplify their PR efforts features Rusty Coco, co-owner and Executive Vice President. It helped Jason’s announcement get picked up in The USA Today, The Washington Post, and countless blogs. Congrats to Jason’s for well deserved coverage on a ground breaking initiative.
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This short film tells the story of Sweet Leaf Tea, from their humble beginnings to their rapid growth. Built on great taste, word of mouth, aggressive sampling and event sponsorships Sweet Leaf Tea is poised to become a massive success. Brand leadership used this film to close key vendor relationships, secure funding and indoctrinate their ever growing army of fans and employees.
Matt The Electrician made our lyrics work in a :30. Genius performance.
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We’ve helped Sweet Leaf Tea evolve their positioning, create a new web experience, produce broadcast work and nail down their graphic standards. Our work delivers their homemade flavor to a national audience.
