Robyn O’Brien a hero for food truth. – The Butler Bros | The Butler Bros

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Robyn O’Brien a hero for food truth.

Thursday, June 2nd, 2011

Today I had the pleasure of attending a lecture and discussion led by Robyn O’Brien and sponsored by the wonderful folks from Stonyfield Farm. Robyn is one of my heros. She is
a champion for cleaning up our food supply by educating Moms like me about GMO’s, additives and the artificial junk found in much of todays food. She does this by sharing the devastating affects these pollutants are having on our health of families, including her own. A deep well of knowledge, she’s created a resource for all of us with The Allergy Kids Foundation.

She encourages us each to do one thing to affect change. Starting with my little family‚ we are eating organic. We already plan a weekly menu and cook at homemost nights. We enjoy Meatless Mondays. We are all (11 year old and 13 year old included) learning to read food labels. Thank you Robyn for inspiring a Mom like me. - @BBrosBridget

Adam’s wife Julie, Robyn, Marty’s wife Sue and Me!

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Foodies we are!

Friday, March 4th, 2011

All The Butler Bros staff received our tee shirts and stickers this week proving that we’re members of the Sustainable Food Center SFC Foodie program. We’re excited to be a part of this fantastic organization. Join us.

 

 

 

 

 

 

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Jason’s Deli :30 TV

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We lifted this :30 out of 32 hours of footage captured for the Brand Film.

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Jason’s Deli Brand Film

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Founded in 1976 Jason’s Deli is family owned company that currently operates in 25 states with 215 locations. This film articulates the story of the brand. From its humble beginnings in Beaumont, Texas to its growth across the nation. This is the tale of a company that consistently takes the road less travelled in service of people. Sound lofty? Watch the film and see for yourself. (more…)

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National Farmers Market Week

Monday, August 10th, 2009

Lake Tahoe Farmers MarketI unknowingly participated in the National Farmers Market Week last week while vacationing in Lake Tahoe. After picking up a local rag in Tahoe City I was excited to see mention of a market taking place on Thursday AM commensurate with USDA Secretary Tom Vilsack’s decree. Not that I needed a governmental stimulus.

I love farmers markets. I’ve frequented my downtown Austin market weekly for the last four years. Other than the organic food you buy directly from the people who grow it there is a lot of upside. The people watching is prime. There’s music and laughter. And there’s ample excuse to eat breakfast twice.

But there is something more than surface glee. There exists a nervous vitality at farmers markets that is not found in any supermarket. The farmers worked like hell to get the food into the stand. Most woke up extra early market day and drove 50 to 100 miles to be there. They need to sell out or close to it. The shoppers are hoping that there will be enough of whatever it is they are after. They must deal with the relatively lawless lines and the awkward hand offs of produce. The lack of structure. The hand scrawled signs. A slight degree of uncertainty is present for all involved. Something that feels much more like reality and much less like we’ve become entitled to expect hangs in the air. It’s all very humanizing.

Apparently there are now about 4900 farmers markets in the US. That is a bounty of reality waiting to be harvested. So grab a canvas bag or three and get yours.

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Jason’s Deli stands up to childhood obesity

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Shot on location in Austin with the co-founder of Jason’s Deli, Rusty Coco. We created this piece to amplify Jason’s PR efforts around their new kids menu which reduced saturated fat, sodium, and calories while adding organics. Additionally all of their food is high fructose corn syrup free, MSG free, and artificial trans fat free. (more…)

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Jason’s Deli Expels Corn Syrup

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Jason’s Deli is the first restaurant chain in America to pull off a very healthy hat trick: No MSG, no artificial trans fat and no High Fructose Corn Syrup. The viral announcement video we produced to amplify their PR efforts features Rusty Coco, co-owner and Executive Vice President. It helped Jason’s announcement get picked up in The USA Today, The Washington Post, and countless blogs. Congrats to Jason’s for well deserved coverage on a ground breaking initiative.

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Sweet Leaf Brand Development

We’ve helped Sweet Leaf Tea evolve their positioning, create a new web experience, produce broadcast work and nail down their graphic standards. Our work delivers their homemade flavor to a national audience.

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Sweet Leaf Tea Brand Film

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This short film tells the story of Sweet Leaf Tea, from their humble beginnings to their rapid growth. Built on great taste, word of mouth, aggressive sampling and event sponsorships Sweet Leaf Tea is poised to become a massive success. Brand leadership used this film to close key vendor relationships, secure funding and indoctrinate their ever growing army of fans and employees.

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Sweet Leaf :30 Radio

Matt The Electrician made our lyrics work in a :30. Genius performance.

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