When asked to redesign the LIVESTRONG merchandise trailer one of our initial thoughts was to feature the merch itself. Two reasons why – 1. Nike designed an attractive line of threads that should be celebrated 2. Adam Voorhes, our photog friend, was experimenting with a new macro lens. We loved the results he was getting.
Now everyone can feel the fabric of the LIVESTRONG as it rolls into town for an event.
Jason’s Deli is the first restaurant chain in America to pull off a very healthy hat trick: No MSG, no artificial trans fat and no High Fructose Corn Syrup. The viral announcement video we produced to amplify their PR efforts features Rusty Coco, co-owner and Executive Vice President. It helped Jason’s announcement get picked up in The USA Today, The Washington Post, and countless blogs. Congrats to Jason’s for well deserved coverage on a ground breaking initiative.
High Fashion Home is four stories of home furnishings mashed up with 15,000 bolts of fabric. Our print, direct mail and in-store design pieces prepare people for their audience with this bricks and mortar muse.
The furniture alphabet campaign was strategically dead-on for showcasing a diversity of furniture design. Execution was a beast. Every shot is an actual piece of furniture from the inventory of High Fashion Home. And every shot is practical. This was no photoshop affair. Props to Stephanie Chan (then intern, who had the idea), Cody Haltom, Adam Mendez, and photographer Adam Voorhes for bringing the idea to life one piece at a time.
Big Brothers Big Sisters of Central Texas needed a piece that would drive recruits for their program. The film we produced used stop motion photography (Beth Perkins) to highlight a day in the life of a “Big” and his “Little.” Ultimately the goal of the film was to lower the mental barriers potential “Bigs” might encounter while considering becoming involved.
This piece demonstrates its really about being present and nothing more. It’s not about being the “perfect mentor”. In this was we show the vulnerability of the “Big” while seeking connection for the “Little”. We cut a thirty second TV spot from this footage that acted as a trailer and asked people to log on to the BBBS site to learn more. They were greeted with this longer form piece when they logged on. Kudos to Action Figure and Stuck On On for joining us on this project.
When KK Patton was diagnosed with Type 1 diabetes an innovation in medical devices was born. This is the story of the i-port, a product she created for people who require multiple daily injections.
This film educates customers and partners about the i-port and is used online, in trade show environments, and for public relations outreach.
Patton Medical Devices, makers of the i-port, contracted the Butler Bros to produce this film to highlight the findings of the Injection Impact Report they commissioned. The report shed light on the disconnect between health care providers and their patients with respect to adherence to a multiple daily injection regimen. The film was used in a public relations and education capacity.
Patton Medical Devices, makers of the i-port, contracted the Butler Bros to produce this film to inform users of the i-port how to apply the medical device.
We’ve helped Sweet Leaf Tea evolve their positioning, create a new web experience, produce broadcast work and nail down their graphic standards. Our work delivers their homemade flavor to a national audience.
This short film tells the story of Sweet Leaf Tea, from their humble beginnings to their rapid growth. Built on great taste, word of mouth, aggressive sampling and event sponsorships Sweet Leaf Tea is poised to become a massive success. Brand leadership used this film to close key vendor relationships, secure funding and indoctrinate their ever growing army of fans and employees.
Matt The Electrician made our lyrics work in a :30. Genius performance.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
