Some case studies take too many words to explain. Enjoy the moving pictures. A little more of the nitty gritty here.
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Posts Tagged ‘LIVESTRONG’
Breaking Cancer with a 20′ Jib and 1080p HD
Thursday, March 31st, 2011Each year, 77,000 Young adults aged 15 to 40 are diagnosed with cancer; that sucks. It’s actually the only group whose survival rates haven’t increased since 1975; that sucks even more! So, in the midst of SXSW 2011, one of our clients, the LIVESTRONG Young Adult Alliance, hosted several hundred people for a Break Cancer world record breaking party. Here’s a recap of all the fun and intense record setting! (more…)
URDB World Records LIVE for Break Cancer
Wednesday, March 16th, 2011Here are a few shots from our Break Cancer LIVE event last Sunday. We’re rapidly editing the video content for next week.
In the meantime, a big thanks to our client, The LIVESTRONG Young Adult Alliance and our partners URDB and Do512. We’re also grateful to the The Bright Light Social Hour for the jams and The Highball for hosting. Thanks to Deep Eddy Sweet Tea Vodka, Omega Broadcasting, CC West Printing, and 44 Doors for their generous donations.
Keep the conversation going: follow @breakcancer and tweet #breakcancer.
Break Cancer
We created the Break Cancer brand for the LIVESTRONG Young Adult Alliance. Simply put it’s a record setting bonanza for young adult cancer awareness. Take a tour of some of the assets we designed and more importantly watch some of the amazing records that have been set. The campaign is still picking up steam so feel free to participate by following us on Twitter or setting your own record. Special thanks for our partners URDB.org in creating this project.
Check out a few records:
Most Men to Give Themselves a Testicular Exam at Once
Largest Group To Shave Their Heads In Solidarity With People Battling Cancer
Longest Standing Ovation For Cancer Survivors
And this massive one at the Texas OU game:
Roly Rolon, Mitchum’s Hardest Working.
Saturday, October 2nd, 2010Having trouble viewing this film? Please allow it to upload completely before playing.
You may remember seeing the Mitchum commercials imploring users to generate content. I will paraphrase: “Hark, doth ye knoweth the hardest working person in these United States?! Well then ye shall maketh us a film of 120 seconds and thou should upload it for the greedy eyes of our Hollywood jury. Ye shall pimp our deodorant with your authenticness for the chance to win 100K stone and have a fim made about ye hard working ways by the Maysles.” And so the “Mitchum hardest working ______ in America” campaign began.
Marty said, Roly could win this Mitchum thing. I said, we could run a little social campaign too. Let’s fire up the production machine. So we did. Made an entry film for Roly with the assistance of omni-production man Travis Wurges. Next thing you know Roly is in the top ten. We sized up the finalists. Three people caught our eyes as the real contenders: a preacher who ran a camp for at risk youth, a self financed first responder to natural disasters, and a river cleaner named Chad Pregracke who had Mike Rowe behind him. The Chad + Mike thing reeked of presdestiny but we were game anyway.
Roly needed a cause to compete with these guys. We spoke to him about giving 15K in winnings to LIVESTRONG. He agreed. So did Travis. We made another film to drive the promotion of this intent to give. We went crazy in social media, building a Roly fan base. We built the voteroly.com brand on Facebook andTwitter. With help from Eric Webber we got quite a bit of earned media along the way; Nik Ciccone on My Fox Austin, Jim Swift on KXAN Austin, Bettie Cross on KEYE.
He may not have won, but Roly Rolon still works hard. If you need any of the services described in his film give us a call and we’ll connect you with him. As for Mitchum, all the hard workers seemed to have worked just as hard for them. Biggest insight gained – love thy crowd. Mitchun showed little or NO love to the users that generated their content, the crowd they sourced to care, and that was an easy failure to avoid.
See the extra film we made for Roly after the jump. (more…)
LIVESTRONG TEDx Presentation
Doug Ulman is the President and CEO of LIVESTRONG. He is a three time cancer survivor himself. He was invited to speak at TEDxAustin on the theme of “Play Big”. It’s a theme well suited for LIVESTRONG who we consider to be a true FAST company in the non-profit world. A trailblazer. (more…)
LIVESTRONG Brand Presentation
LIVESTRONG needed an omnibus presentation that answered the question – What is LIVESTRONG? This presentation allows everyone from the CEO to an intern to tell the foundations story in a compact yet comprehensive fashion. Reports from the field tell us the show allows LIVESTRONG to connect with a wide swath of audiences and is flexible enough to be customized rapidly. (more…)
Livestrong Day, Everyday.
This year 10/2 is LIVESTRONG Day. It’s the day Lance was diagnosed with cancer 13 years ago. Arguably it’s also the day the game changed in the cancer fight, when a new spirit of competitiveness and restlessness entered the ring – hell bent on winning. Through the work of Lance and his fast foundation tens of millions of people have been infected with the LIVESTRONG message. This manifests in awareness and funds raised, grants given, and ultimately progress. (more…)
LIVESTRONG MISSION BOOTH
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This is a 3-D interactive ‘mission’ booth for LIVESTRONG. It illustrates the survivor care and advocacy activities of the foundation. Motion graphics play on flat panel displays which are integrated into the structure of the booth which communicate
s the ways in which people can join the fight or receive help from the foundation.
People are invited to use a number of custom stamps to create their own piece of ’cause art’ which they can hang on a series of strings that span between the two end caps of the booth. It is both an education and invitation for people who experience it and continues to be a very moving and invigorating experience for participants.
LIVESTRONG Modular Display
LIVESTRONG is a highly active, complex foundation that serves a multitude of roles in the cancer community. They need modular solutions to create efficiencies and produce results – especially in moments when they come face-to-face with individuals they can create a lasting impression with. Enter the multi-panel modular display we designed for them. Coming to a convention center near you. Photography of the wristband was taken by Adam Voorhes and the other shots come from Elizabeth Kreutz. (more…)