“Can mint-green baseball caps, dodgeballs stenciled with the number “1200,” and a whist tournament dissuade kids from smoking? According to a renegade team of designers and community leaders, the answer is yes.” —Check out the full Fast Company piece.

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Legacy exists to ensure longer healthier lives for Americans through outreach that prevents youth from becoming smokers and programs that enable and empower adults to quit smoking. Their effectiveness is legendary.

This film shares the scope of Legacy’s work and the stakes of their success. It will be used to connect with partner organizations to inspire them to help further development of Legacy’s existing activities and perhaps even innovate their own. Legacy is open for partnership.

We believe in a Smoke Free Texas. Second hand smoke is a public health hazard linked to death, cancer, heart disease and respiratory illness in non-smokers. Our work with LEGACY this year has convicted us of these truths.

Last year the team at Smoke Free Texas did not reach their goal of a statewide smoking ban in public places. We believe that their communications can be more pointed and more memorable this year. It’s time to shake up the willing. We offer this redesign of their logo as a donation to this effort. Special thanks to our partner Brett Stiles for his generous donation of time and talent.

If you are interested in helping Texas become smoke free please download a petition or become a fan on Facebook.