Last year we produced a short film for the National Cancer Institute and Legacy on their TReND program. TReND essentially minds the tobacco control gap looking for communities who are underserved by larger initiatives. We edited down our TReND short to a hard hitting teaser especially for MLK day. (Thanks to Andrea Perry for letting us use her track Fastbox on this web release.)
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Now more than ever tobacco is a social justice issue. TReND’s research proves this. We know where MLK would come down on the issue of tobacco’s disproportionate grip on communities of color. Big tobacco is dug into the African American community in an especially deep way and is addicted to the dollars that flow from it.
But the great irony is that MLK likely found his true calling while picking tobacco. The story from NPR after the jump is an amazing one: (more…)
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In 2006, GSD&M asked us to produce what amounted to a video annual report. We created the concept of a stop motion animated book. Then we executive produced and creative directed writer/director Jeff Nichols, Shiny Object, and Randal Ford to bring it all to life. The resulting piece takes a pile of disparate elements and weaves a compelling narrative about the scope of the tobacco control issue and the Legacy Foundation‘s effective movements therein.
The piece was used to communicate with key stakeholders of the Legacy Foundation.