This year 10/2 is LIVESTRONG Day. It’s the day Lance was diagnosed with cancer 13 years ago. Arguably it’s also the day the game changed in the cancer fight, when a new spirit of competitiveness and restlessness entered the ring – hell bent on winning. Through the work of Lance and his fast foundation tens of millions of people have been infected with the LIVESTRONG message. This manifests in awareness and funds raised, grants given, and ultimately progress. (more…)
Posts Tagged ‘Lance Armstrong Foundation’
LIVESTRONG MISSION BOOTH
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This is a 3-D interactive ‘mission’ booth for LIVESTRONG. It illustrates the survivor care and advocacy activities of the foundation. Motion graphics play on flat panel displays which are integrated into the structure of the booth which communicate
s the ways in which people can join the fight or receive help from the foundation.
People are invited to use a number of custom stamps to create their own piece of ’cause art’ which they can hang on a series of strings that span between the two end caps of the booth. It is both an education and invitation for people who experience it and continues to be a very moving and invigorating experience for participants.
LIVESTRONG Modular Display
LIVESTRONG is a highly active, complex foundation that serves a multitude of roles in the cancer community. They need modular solutions to create efficiencies and produce results – especially in moments when they come face-to-face with individuals they can create a lasting impression with. Enter the multi-panel modular display we designed for them. Coming to a convention center near you. Photography of the wristband was taken by Adam Voorhes and the other shots come from Elizabeth Kreutz. (more…)
LIVESTRONG Rolling Retail
When asked to redesign the LIVESTRONG merchandise trailer one of our initial thoughts was to feature the merch itself. Two reasons why – 1. Nike designed an attractive line of threads that should be celebrated 2. Adam Voorhes, our photog friend, was experimenting with a new macro lens. We loved the results he was getting.
Now everyone can feel the fabric of the LIVESTRONG as it rolls into town for an event.
Big (Beautiful) Bus Rolls Over Cancer
Monday, October 15th, 2007
Perhaps you saw this slick bus rolling through your Texas town this week, a whisk of blue and white, cleanly designed with a clear message: Vote for Prop 15. Help cure cancer. That bus was just about all our creative team was thinking about the week prior, back and forths, growing this design’s concept. What resulted was this eye-catching, interesting layout, which grabbed the viewer’s attention, but was still able to maintain a traditional strength and seriousness, allowing the vital message to be heard.
This past weekend, 4,500 Austinites (including our own Adam Butler) participated in the LIVESTRONG challenge, raising over $3.7-million dollars for cancer research and prevention. The event acted as the jumping-off point for the statewide TCC (Texans to Cure Cancer) bus tour in support of Proposition 15, the proposed constitutional amendment which would issue over $3-billion in state revenue bonds to go toward cancer prevention and research. Though national funding for cancer research is not top-priority, this high-profile bus tour and November 6th vote can help change that, at least in Texas, marking the Lone Star State as the leader in the fight against the disease.
And we, at Butler Bros, love being a part of this important movement. You, too, can do your part. Don’t forget to come out on November 6th. Every vote counts. Every life matters.
Prop 15 – Texans Curing Cancer
Texans Curing Cancer PAC drove the passage of Prop 15 in Texas unlocking $3 billion in funding for cancer prevention and research. We branded the campaign for this band of bipartisan backers led by the toughest survivor on the planet, Lance Armstrong. The highlight of the design exercise was wrapping the “Survivor One” tour bus in graphics.
LIVESTRONG UNITE Campaign
The Lance Armstrong Foundation has expanded its mission in the cancer fight. The UNITE campaign fuels grassroots efforts, via recruitment of the LIVESTRONG Army, and calls for unity amongst the tens of millions of Americans affected by cancer. It’s time to make fighting cancer a national priority.
