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We began producing Brand Films in 2002 on a project for Rudy’s BBQ. That work is still on our site. It was raw and real. It worked. Drove sales increases and, I think, still holds up seven years later. Rudy’s still runs it.
We didn’t know we were making “brand films” then. We were collapsing the strategic planning discipline with the creative development discipline out of necessity. We had just formed our shop and the budgets were small. It was just Marty and I, a Canon GL2, a 35mm still camera, going crazy on a road trip. We put the money into original music and post. In the end, we discovered a method of working that is very hands on and frankly we’ve never walked away from. We just gave it a name – Brand Film. (more…)
The first conference call is almost over but the project is just getting started. Brian Gourley (executive producer and passion player) + The Butler Bros. + Jeff Nichols + Scott Bomar + some of the most amazing musicians on the planet are getting together to make a movie. The piece will help tell the story of the Ponderosa Stomp before it’s too late…
Thanks to Jacob Blickenstaff for the shot.
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In 2006 GSD&M asked us to produce what amounted to a video annual report. We created the concept of a stop motion animated book. Then we executive produced and creative directed writer/director Jeff Nichols, Shiny Object and Randal Ford to bring it all to life. The resulting piece takes a pile of disparate elements and weaves a compelling narrative about the scope of the tobacco control issue and the Legacy Foundation‘s effective movements therein.
The piece was used to communicate with key stakeholders of the Legacy Foundation.