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	<title>The Butler Bros &#187; E2 Website &#8211; The Butler Bros</title>
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	<description>Authenticity Is Our Territory.&#60;span&#62;℠&#60;/span&#62;</description>
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		<title>E2 Website</title>
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		<pubDate>Thu, 05 Mar 2009 15:27:50 +0000</pubDate>
		<dc:creator>Lindsay Braun</dc:creator>
				<category><![CDATA[Archives]]></category>
		<category><![CDATA[healthy eating]]></category>
		<category><![CDATA[plant power]]></category>
		<category><![CDATA[Rip Esselstyn]]></category>
		<category><![CDATA[The Engine2Academy]]></category>
		<category><![CDATA[The Engine2Diet]]></category>
		<category><![CDATA[web design]]></category>

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		<description><![CDATA[We wrote and designed a simple HTML interface for author Rip Esselstyn&#8217;s first book, New York Times best seller, The Engine 2 Diet. The site was designed to give an overview of the diet plan, answer questions about plant based diets and quickly usher people to Amazon to make a purchase. We also helped push a [...]]]></description>
			<content:encoded><![CDATA[<p>We wrote and designed a simple HTML interface for author Rip Esselstyn&#8217;s first book, New York Times best seller, <a href="http://www.theengine2diet.com/" target="_blank">The Engine 2 Diet</a>. The site was designed to give an overview of the diet plan, answer questions about plant based diets and quickly usher people to <a href="http://www.amazon.com/Engine-Diet-Firefighters-Save-Your-Life-Cholesterol/dp/0446506699" target="_blank">Amazon</a> to make a purchase. We also helped push a mountain of content from the book into The Engine 2 Academy &#8211; another site designed to give people access to hundreds of recipes and other Engine 2 participants around the world.<span id="more-1511"></span></p>
<p><img class="aligncenter" style="border: 1px solid black;" src="http://thebutlerbros.com/wp-content/uploads/2009/07/web2.jpg" alt="" width="509" height="449" /></p>
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		<title>E2 Book Design</title>
		<link>http://www.thebutlerbros.com/brands/archives/book-launch-support/</link>
		<comments>http://www.thebutlerbros.com/brands/archives/book-launch-support/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 20:52:01 +0000</pubDate>
		<dc:creator>Lindsay Braun</dc:creator>
				<category><![CDATA[Archives]]></category>
		<category><![CDATA[book design]]></category>
		<category><![CDATA[healthy eating]]></category>
		<category><![CDATA[plant power]]></category>
		<category><![CDATA[Rip Esselstyn]]></category>
		<category><![CDATA[The Engine2Diet]]></category>

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		<description><![CDATA[Author Rip Esselstyn asked us to reformat the layout of his book. The book is a New York Times best seller.]]></description>
			<content:encoded><![CDATA[<p>Author Rip Esselstyn asked us to reformat the layout of his book. The book is a New York Times best seller.<span id="more-1448"></span></p>
<p><img class="aligncenter" src="http://thebutlerbros.com/wp-content/uploads/2009/07/IMG_4738.jpg" alt="" width="511" height="341" /></p>

<a href='http://www.thebutlerbros.com/brands/archives/book-launch-support/attachment/img_4745/' title='Pages of Engine 2'><img width="150" height="150" src="http://www.thebutlerbros.com/wp-content/uploads/2009/02/IMG_4745-150x150.jpg" class="attachment-thumbnail" alt="Pages of Engine 2" title="Pages of Engine 2" /></a>
<a href='http://www.thebutlerbros.com/brands/archives/book-launch-support/attachment/img_4743/' title='Pages of Engine 2'><img width="150" height="150" src="http://www.thebutlerbros.com/wp-content/uploads/2009/02/IMG_4743-150x150.jpg" class="attachment-thumbnail" alt="Pages of Engine 2" title="Pages of Engine 2" /></a>
<a href='http://www.thebutlerbros.com/brands/archives/book-launch-support/attachment/engine2diet_sample-box2/' title='Layout Breakdown'><img width="150" height="150" src="http://www.thebutlerbros.com/wp-content/uploads/2009/02/E2Diet_SAMPLE-150x150.jpg" class="attachment-thumbnail" alt="Layout Breakdown" title="Layout Breakdown" /></a>
<a href='http://www.thebutlerbros.com/brands/archives/book-launch-support/attachment/engine2diet_text_recipe/' title='Layout Breakdown '><img width="150" height="150" src="http://www.thebutlerbros.com/wp-content/uploads/2009/02/E2Diet_recipes-150x150.jpg" class="attachment-thumbnail" alt="Layout Breakdown" title="Layout Breakdown" /></a>

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