Austin Business Journal Profile
Friday, May 6th, 2011Southwest Airlines Brand Film
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Fifteen years ago we got our first taste of working on the Southwest Airlines business. For me it began with a job as a traffic manager at GSD&M. For Marty it was as a junior art director at GSD&M doing TV spots about searching for flights online. (more…)
Work for equity.
Thursday, February 11th, 2010
“Dave Evans is from the future.” That’s what I told my co-workers at GSD&M when GSD&M was still GSD&M and not Idea City. In the mid nineties Dave was already deeply engaged in the emergence of web based communities, as fractured and realtively disabled as they were then. His book Social Media Marketing – An Hour a Day is a history lesson and an action plan rolled into one for those forging into the digitally connected territories. This post isn’t about social media though.
Dave and The Butler Bros are in an alliance of companies. As such we are faced with opportunities that we must agree upon collectively. Dave messaged our entire group recently with his thoughts on working for equity. Once again Dave’s past experiences will change that future that I live in. He gave me permission to share his thoughts here. Perhaps you will find them to be merely common sense but I found them to be very well reasoned and most importantly, full of self esteem. I think this post will be of great value to the many start up agencies I socialize with and the many start up businesses connecting with them. Would love your comments.
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Legacy Video Annual Report
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In 2006, GSD&M asked us to produce what amounted to a video annual report. We created the concept of a stop motion animated book. Then we executive produced and creative directed writer/director Jeff Nichols, Shiny Object, and Randal Ford to bring it all to life. The resulting piece takes a pile of disparate elements and weaves a compelling narrative about the scope of the tobacco control issue and the Legacy Foundation‘s effective movements therein.
The piece was used to communicate with key stakeholders of the Legacy Foundation.