This year 10/2 is LIVESTRONG Day. It’s the day Lance was diagnosed with cancer 13 years ago. Arguably it’s also the day the game changed in the cancer fight, when a new spirit of competitiveness and restlessness entered the ring – hell bent on winning. Through the work of Lance and his fast foundation tens of millions of people have been infected with the LIVESTRONG message. This manifests in awareness and funds raised, grants given, and ultimately progress. (more…)
Posts Tagged ‘grass roots’
Bogusky B-Cycle’s to B-Bros.
Monday, February 23rd, 2009Alex Bogusky is an ad man of some renown. That’s all well and good if you’ve got a product to sell. But he’s up to something more than interrupting and selling gypsy wares. He’s also interrupting and attempting to shift a behavior that has an enormously negative impact on the planet – driving. He isn’t doing it with a Truth style campaign though. He, along with Humana and Trek bicycles, are doing it with B-Cycle. It’s an uber dialed bike sharing plan. He is coming to Austin on 13 March to share the vision with SXSW interactive conference attendees.
We are gathering a group of Austinites that can help him see this vision to fruition. As a bike friendly office with two full time bike commuters rolling in and out each day we’d love to see it go. If you want Austin on the B-Cycle map get off your Facebook and get over here. If you have any great ideas for how to drive grassroots awareness of this mission drop us a comment, tweet it, or just launch it into the universe in your own special way.
LIVESTRONG UNITE Campaign
The Lance Armstrong Foundation has expanded its mission in the cancer fight. The UNITE campaign fuels grassroots efforts, via recruitment of the LIVESTRONG Army, and calls for unity amongst the tens of millions of Americans affected by cancer. It’s time to make fighting cancer a national priority.
