Marty is sometimes the AD and sometimes the shooter. During SXSW Gomez was in town for an ATO records showcase supporting their new album A New Tide. Marty had just shot some press pics for Ben Kweller also an ATO artist and Gomez really dug his look. So Marty scouted a few locations and ended up spending the day shooting the fellas at the Agave. Thanks to Bill Bayne for riding shotgun on the shoot.
Posts Tagged ‘gomez’
Marty shoots Gomez (with camera).
Thursday, May 14th, 2009
Gomez
Monday, March 30th, 2009ATO Records called a month before SXSW and said Brit rock stars Gomez would be in town and they needed promo shots for the launch of their record, A New Tide. We pitched them on two locations - they liked both. Marty shot them at The Center for Maximum Potential Building Systems and The Agave for a half day. Everything was photographed using available light. The simple images were inspired by the rock and roll photography of Elliott Landy – particularly his images of The Band. It’s an attempt at an honest documentary approach in a era where so much imagery is over-lit and over-styled.
