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We lifted this :30 out of 32 hours of footage captured for the Brand Film.
Posts Tagged ‘cause marketing’
Legacy Brand Film
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Legacy exists to ensure longer healthier lives for Americans through outreach that prevents youth from becoming smokers and programs that enable and empower adults to quit smoking. Their effectiveness is legendary. (more…)
Jason’s Deli Brand Film
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Founded in 1976 Jason’s Deli is family owned company that currently operates in 25 states with 215 locations. This film articulates the story of the brand. From its humble beginnings in Beaumont, Texas to its growth across the nation. This is the tale of a company that consistently takes the road less travelled in service of people. Sound lofty? Watch the film and see for yourself. (more…)
Netspend Icons
Highlights from an icon family we designed for use across all media platforms to tell the story of the netSpend product succinctly. See the icons comes to life via a motion graphics piece here.
Livestrong Day, Everyday.
This year 10/2 is LIVESTRONG Day. It’s the day Lance was diagnosed with cancer 13 years ago. Arguably it’s also the day the game changed in the cancer fight, when a new spirit of competitiveness and restlessness entered the ring – hell bent on winning. Through the work of Lance and his fast foundation tens of millions of people have been infected with the LIVESTRONG message. This manifests in awareness and funds raised, grants given, and ultimately progress. (more…)
LIVESTRONG MISSION BOOTH
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This is a 3-D interactive ‘mission’ booth for LIVESTRONG. It illustrates the survivor care and advocacy activities of the foundation. Motion graphics play on flat panel displays which are integrated into the structure of the booth which communicate
s the ways in which people can join the fight or receive help from the foundation.
People are invited to use a number of custom stamps to create their own piece of ’cause art’ which they can hang on a series of strings that span between the two end caps of the booth. It is both an education and invitation for people who experience it and continues to be a very moving and invigorating experience for participants.
LIVESTRONG Modular Display
LIVESTRONG is a highly active, complex foundation that serves a multitude of roles in the cancer community. They need modular solutions to create efficiencies and produce results – especially in moments when they come face-to-face with individuals they can create a lasting impression with. Enter the multi-panel modular display we designed for them. Coming to a convention center near you. Photography of the wristband was taken by Adam Voorhes and the other shots come from Elizabeth Kreutz. (more…)
LIVESTRONG Rolling Retail
When asked to redesign the LIVESTRONG merchandise trailer one of our initial thoughts was to feature the merch itself. Two reasons why – 1. Nike designed an attractive line of threads that should be celebrated 2. Adam Voorhes, our photog friend, was experimenting with a new macro lens. We loved the results he was getting.
Now everyone can feel the fabric of the LIVESTRONG as it rolls into town for an event.
Big Brothers, Big Sisters-A Day in the Life
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Big Brothers Big Sisters of Central Texas needed a piece that would drive recruits for their program. The film we produced used stop motion photography (Beth Perkins) to highlight a day in the life of a “Big” and his “Little.” Ultimately the goal of the film was to lower the mental barriers potential “Bigs” might encounter while considering becoming involved.
This piece demonstrates its really about being present and nothing more. It’s not about being the “perfect mentor”. In this was we show the vulnerability of the “Big” while seeking connection for the “Little”. We cut a thirty second TV spot from this footage that acted as a trailer and asked people to log on to the BBBS site to learn more. They were greeted with this longer form piece when they logged on. Kudos to Action Figure and Stuck On On for joining us on this project.
LIVESTRONG UNITE Campaign
The Lance Armstrong Foundation has expanded its mission in the cancer fight. The UNITE campaign fuels grassroots efforts, via recruitment of the LIVESTRONG Army, and calls for unity amongst the tens of millions of Americans affected by cancer. It’s time to make fighting cancer a national priority.
