Some case studies take too many words to explain. Enjoy the moving pictures. A little more of the nitty gritty here.
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Posts Tagged ‘cancer’
Breaking Cancer with a 20′ Jib and 1080p HD
Thursday, March 31st, 2011Each year, 77,000 Young adults aged 15 to 40 are diagnosed with cancer; that sucks. It’s actually the only group whose survival rates haven’t increased since 1975; that sucks even more! So, in the midst of SXSW 2011, one of our clients, the LIVESTRONG Young Adult Alliance, hosted several hundred people for a Break Cancer world record breaking party. Here’s a recap of all the fun and intense record setting! (more…)
URDB World Records LIVE for Break Cancer
Wednesday, March 16th, 2011Here are a few shots from our Break Cancer LIVE event last Sunday. We’re rapidly editing the video content for next week.
In the meantime, a big thanks to our client, The LIVESTRONG Young Adult Alliance and our partners URDB and Do512. We’re also grateful to the The Bright Light Social Hour for the jams and The Highball for hosting. Thanks to Deep Eddy Sweet Tea Vodka, Omega Broadcasting, CC West Printing, and 44 Doors for their generous donations.
Keep the conversation going: follow @breakcancer and tweet #breakcancer.
Break Cancer
We created the Break Cancer brand for the LIVESTRONG Young Adult Alliance. Simply put it’s a record setting bonanza for young adult cancer awareness. Take a tour of some of the assets we designed and more importantly watch some of the amazing records that have been set. The campaign is still picking up steam so feel free to participate by following us on Twitter or setting your own record. Special thanks for our partners URDB.org in creating this project.
Check out a few records:
Most Men to Give Themselves a Testicular Exam at Once
Largest Group To Shave Their Heads In Solidarity With People Battling Cancer
Longest Standing Ovation For Cancer Survivors
And this massive one at the Texas OU game:
MLK. From a tobacco field to the mountain top.
Monday, January 17th, 2011Last year we produced a short film for the National Cancer Institute and Legacy on their TReND program. TReND essentially minds the tobacco control gap looking for communities who are underserved by larger initiatives. We edited down our TReND short to a hard hitting teaser especially for MLK day. (Thanks to Andrea Perry for letting us use her track Fastbox on this web release.)
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Now more than ever tobacco is a social justice issue. TReND’s research proves this. We know where MLK would come down on the issue of tobacco’s disproportionate grip on communities of color. Big tobacco is dug into the African American community in an especially deep way and is addicted to the dollars that flow from it.
But the great irony is that MLK likely found his true calling while picking tobacco. The story from NPR after the jump is an amazing one: (more…)
A lesson in service.
Tuesday, December 14th, 2010
A letter from our late fathers chief oncologist, Dr. Patrick Hwu. An example of excellence in humanity from a place with a reputation for excellence in medicine. A great lesson in grace and dignity for all businesses to behold.
LIVESTRONG TEDx Presentation
Doug Ulman is the President and CEO of LIVESTRONG. He is a three time cancer survivor himself. He was invited to speak at TEDxAustin on the theme of “Play Big”. It’s a theme well suited for LIVESTRONG who we consider to be a true FAST company in the non-profit world. A trailblazer. (more…)
LIVESTRONG Brand Presentation
LIVESTRONG needed an omnibus presentation that answered the question – What is LIVESTRONG? This presentation allows everyone from the CEO to an intern to tell the foundations story in a compact yet comprehensive fashion. Reports from the field tell us the show allows LIVESTRONG to connect with a wide swath of audiences and is flexible enough to be customized rapidly. (more…)
Livestrong Day, Everyday.
This year 10/2 is LIVESTRONG Day. It’s the day Lance was diagnosed with cancer 13 years ago. Arguably it’s also the day the game changed in the cancer fight, when a new spirit of competitiveness and restlessness entered the ring – hell bent on winning. Through the work of Lance and his fast foundation tens of millions of people have been infected with the LIVESTRONG message. This manifests in awareness and funds raised, grants given, and ultimately progress. (more…)
