“Can mint-green baseball caps, dodgeballs stenciled with the number “1200,” and a whist tournament dissuade kids from smoking? According to a renegade team of designers and community leaders, the answer is yes.” —Check out the full Fast Company piece.
From our December #Instabros judge Austin Kleon:
How do you judge a contest? You must have criteria, or a criterion. I figured judging a competition for my friends The Butler Bros would be simple: I’d pick the Instagram photos that suggested stories that looked the least like fiction. Photos that were honest, truthful, authentic. Using that criterion, I immediately became skeptical of photos that looked too good. Photos that looked like they were taken by expensive DSLRs and later posted from the phone were out. No easy matter, indeed. In the end, I went with another (way less ambitious) criterion:
I picked the photos I liked.
click images to enlarge
If all photos are posed, this was
the least-posed in the November #instabros batch: a mosh pit at Fun
Fun Fun Fest. It’s rare to find Instagram shots with so much energy—for one thing, something has to be happening, and a lot of times when we Instagram, nothing
is really happening: think of all the lattes and sleeping dogs in your feed…
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Captioned “lonely guy.” What’s his story? Who took the photo? (You never know, the photographer could’ve been dining *with* him, instead of behind him. Wouldn’t that be interesting…) Would I feel the same way about the photo without the caption? Once I read the caption, it’s impossible to know.
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@Vanchocstraw’s bio is accurate:
“a lot of walking the dogs in Austin, Texas,” but I just couldn’t get away from this photo of the Top Notch sign against an Austin sunset. Does it suggest a story? No. Sometimes a photo just looks pretty… and that’s enough.
Congratulations to this month’s winners. Each receives a Butler Bros t-shirt. Keep tagging #Instabros on your Instagrams to enter.
Made with GIF Shop magic.
BEST BRAND FORCE FOR GOOD Critics Picks/Services
“It’s difficult to meet the team at Butler Bros without feeling as though you’ve already known them forever. Accountable, honorable, advocates for positivity — these are words not often attributed to folks in the ad biz. They’re apt descriptors of this team, not just for the widely recognized and lauded branding work, but also for the humility and heart they put into everything they touch. Whether it’s a branding campaign or
the annual bring-your-own-chair neighborhood event, if the Butlers are involved, count your blessings.”
We produced a short film for The Climate Reality Project that focuses on the record breaking heat, drought and outbreak of wildfires in Texas this year. Special thanks to our co-producer Andrew Shapter, collaborators Forrest Wilder, David Hamburger, and Ron Pippen and our own Travis Wurges for helping us add the voice of Texas to this global issue.
Don’t let the truth of climate change be denied in our country any longer.
We co-created this poster (click image to enlarge) with Jeff Nichols and Sony Pictures Classics for his second feature, Take Shelter.
“The image featured…might be simple,
it nonetheless denotes some powerful
and poignant features which might take
audience by surprise.”
“This poster has a perfectly eerie feeling
to it that captures the film’s tone…It’s a
great indie poster design, eye-catching
yet still inspired by the film itself.”
Here’s the trailer. Go see the movie in October.
A teaser for a forthcoming short film on our experience of rapidly prototyping a social venture in the media space under the COMMON Brand. Big thanks to Rob Griffith, David Hamburger and Evan Swinehart for their help with this piece.
