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	<title>The Butler Bros &#187; Smoke Free Texas. Come and Take It! &#8211; The Butler Bros</title>
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		<title>Smoke Free Texas. Come and Take It!</title>
		<link>http://www.thebutlerbros.com/blog/smoke-free-texas-come-and-take-it/</link>
		<comments>http://www.thebutlerbros.com/blog/smoke-free-texas-come-and-take-it/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 20:55:19 +0000</pubDate>
		<dc:creator>Adam Butler</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Brett Stiles]]></category>
		<category><![CDATA[Legacy]]></category>
		<category><![CDATA[Smoke Free Texas]]></category>
		<category><![CDATA[smoking]]></category>
		<category><![CDATA[smoking cessation]]></category>

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		<description><![CDATA[We believe in a Smoke Free Texas. Second hand smoke is a public health hazard linked to death, cancer, heart disease and respiratory illness in non-smokers. Our work with LEGACY this year has convicted us of these truths. Last year the team at Smoke Free Texas did not reach their goal of a statewide smoking [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-2820" title="Screen shot 2009-11-12 at 1.45.05 PM" src="http://thebutlerbros.com/wp-content/uploads/2009/11/Screen-shot-2009-11-12-at-1.45.05-PM.png" alt="Screen shot 2009-11-12 at 1.45.05 PM" width="511" height="192" /></p>
<p>We believe in a Smoke Free Texas. Second hand smoke is a public health hazard linked to death, cancer, heart disease and respiratory illness in non-smokers. Our work with <a href="https://www.americanlegacy.org/">LEGACY</a> this year has convicted us of these truths.</p>
<p>Last year the team at <a href="http://www.smokefreetexas.org/">Smoke Free Texas</a> did not reach their goal of a statewide smoking ban in public places. We believe that their communications can be more pointed and more memorable this year. It&#8217;s time to shake up the willing. We offer this redesign of their logo as a donation to this effort. Special thanks to our partner <a href="http://www.brettstilesdesign.com/Design/Hello.html">Brett Stiles</a> for his generous donation of time and talent.</p>
<p>If you are interested in helping Texas become smoke free please download a <a href="http://www.smokefreetexas.org/2009%20Smoke-Free%20Texas%20Petition.pdf">petition</a> or become a fan on <a href="http://www.facebook.com/SmokefreeTexas">Facebook</a>.</p>
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		<title>Livestrong Day, Everyday.</title>
		<link>http://www.thebutlerbros.com/brands/archives/livestrong-day-everyday/</link>
		<comments>http://www.thebutlerbros.com/brands/archives/livestrong-day-everyday/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 22:24:42 +0000</pubDate>
		<dc:creator>Adam Butler</dc:creator>
				<category><![CDATA[Archives]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advocacy]]></category>
		<category><![CDATA[Brett Stiles]]></category>
		<category><![CDATA[cancer]]></category>
		<category><![CDATA[cause marketing]]></category>
		<category><![CDATA[fight cancer]]></category>
		<category><![CDATA[grass roots]]></category>
		<category><![CDATA[Lance Armstrong Foundation]]></category>
		<category><![CDATA[LIVESTRONG]]></category>
		<category><![CDATA[Livestrong Day]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[survivor]]></category>

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		<description><![CDATA[This year 10/2 is LIVESTRONG Day. It&#8217;s the day Lance was diagnosed with cancer 13 years ago. Arguably it&#8217;s also the day the game changed in the cancer fight, when a new spirit of competitiveness and restlessness entered the ring &#8211; hell bent on winning. Through the work of Lance and his fast foundation tens [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">This year 10/2 is LIVE<strong>STRONG</strong> Day. It&#8217;s the day Lance was diagnosed with cancer 13 years ago. Arguably it&#8217;s also the day the game changed in the cancer fight, when a new spirit of competitiveness and restlessness entered the ring &#8211; hell bent on winning. Through the work of Lance and his fast foundation tens of millions of people have been infected with the LIVE<strong>STRONG</strong> message. This manifests in awareness and funds raised, grants given, and ultimately progress.<span id="more-2771"></span></p>
<p style="text-align: center;"><img class="aligncenter size-medium wp-image-2788" title="Screen shot 2009-10-02 at 9.42.18 AM" src="http://thebutlerbros.com/wp-content/uploads/2009/10/Screen-shot-2009-10-02-at-9.42.18-AM-675x216.png" alt="Screen shot 2009-10-02 at 9.42.18 AM" width="511" height="164" /></p>
<p>The campaign look we created for this years LIVE<strong>STRONG </strong>Day embodies the grassroots nature of LIVE<strong>STRONG. </strong>It&#8217;s something to interpret as a talisman in your own fight. Each illustration plays on themes of hope and determination. Many phrases are taken from the foundations remarkable manifesto. It&#8217;s all about cancer to be sure. But it&#8217;s really about life. The exuberance of it. Share yours with the world this year. It&#8217;s <a href="http://www.livestrong.org/site/c.khLXK1PxHmF/b.2661959/">gone global</a>.</p>
<p>Special thanks to Brett Stiles for his inspired illustrations.</p>
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