Bike Lane Rage – The Butler Bros | The Butler Bros

Bike Lane Rage

Thursday, May 5th, 2011

Road rage. It mostly happens between drivers. Horns are blasted and bumpers are ridden. It’s usually stressed out people in need of a deep breath, less talk radio, and a lingering hug. Sometimes drivers and cyclists have exchanges too. Encoded finger gestures are swapped and often saliva is forcefully channeled back and forth. In all of these cases egos clash and sometimes, unfortunately, the things the egos are piloting collide too. This is all dangerous tom-foolery. Let’s not over analyze it.

Bike lane rage? I honestly haven’t experienced it. Annoyance, yes. Rage, no. I feel too happy that there are a bunch of bikes “in my way” to get mad. That means that more people are biking. And it would take a lot of bikes to create gridlock on the level that could possibly incite rage. (China?) May being bike month there will likely be people taking awkward lines on their bikes as they commute along the lanes. They will likely be wearing their helmets backwards as well. To these fine humans I will say, “Good morning.”

Make May the month you take your ego out of the driver seat and off the saddle. We aren’t cyclists and drivers. We are just people getting around.

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Creative peloton.

Wednesday, May 26th, 2010

Several years ago now Andrew Yates of Beef and Pie Productions asked if the Butler Bros would like to become a sponsor of their nascent cycling team. Filled with mountain bike masters, a few good roadies, and people who take having a good time seriously we knew it would be a great fit. Mike and Andrew (Beef and Pie) are old friends. We met Mike at GSD&M in the mid nineties when he was a copywriter and Andrew around the same time when he was a still shooter (he still is). Today they run a great production company that’s focused on both commercial work and documentary film. The rest of team Beef and Pie is stocked with designers, ad folks, a judge, lawyers, a scientist and entertainment types. It’s all very Austin and all very fun. We hope to see you in lycra soon.

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