Bike Lane Rage – The Butler Bros | The Butler Bros

Bike Lane Rage

Thursday, May 5th, 2011

Road rage. It mostly happens between drivers. Horns are blasted and bumpers are ridden. It’s usually stressed out people in need of a deep breath, less talk radio, and a lingering hug. Sometimes drivers and cyclists have exchanges too. Encoded finger gestures are swapped and often saliva is forcefully channeled back and forth. In all of these cases egos clash and sometimes, unfortunately, the things the egos are piloting collide too. This is all dangerous tom-foolery. Let’s not over analyze it.

Bike lane rage? I honestly haven’t experienced it. Annoyance, yes. Rage, no. I feel too happy that there are a bunch of bikes “in my way” to get mad. That means that more people are biking. And it would take a lot of bikes to create gridlock on the level that could possibly incite rage. (China?) May being bike month there will likely be people taking awkward lines on their bikes as they commute along the lanes. They will likely be wearing their helmets backwards as well. To these fine humans I will say, “Good morning.”

Make May the month you take your ego out of the driver seat and off the saddle. We aren’t cyclists and drivers. We are just people getting around.

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Bogusky B-Cycle’s to B-Bros.

Monday, February 23rd, 2009

Alex Bogusky is an ad man of some renown. That’s all well and good if you’ve got a product to sell. But he’s up to something more than interrupting and selling gypsy wares. He’s also interrupting and attempting to shift a behavior that has an enormously negative impact on the planet – driving. He isn’t doing it with a Truth style campaign though. He, along with Humana and Trek bicycles, are doing it with B-Cycle. It’s an uber dialed bike sharing plan. He is coming to Austin on 13 March to share the vision with SXSW interactive conference attendees.

We are gathering a group of Austinites that can help him see this vision to fruition. As a bike friendly office with two full time bike commuters rolling in and out each day we’d love to see it go. If you want Austin on the B-Cycle map get off your Facebook and get over here. If you have any great ideas for how to drive grassroots awareness of this mission drop us a comment, tweet it, or just launch it into the universe in your own special way.

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