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	<title>The Butler Bros &#187; Big Brothers, Big Sisters-A Day in the Life &#8211; The Butler Bros</title>
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	<description>Authenticity Is Our Territory.&#60;span&#62;℠&#60;/span&#62;</description>
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		<title>Big Brothers, Big Sisters-A Day in the Life</title>
		<link>http://www.thebutlerbros.com/brands/big-brothers-big-sisters/</link>
		<comments>http://www.thebutlerbros.com/brands/big-brothers-big-sisters/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 20:18:48 +0000</pubDate>
		<dc:creator>Lindsay Braun</dc:creator>
				<category><![CDATA[Big Brothers Big Sisters]]></category>
		<category><![CDATA[Brand Films]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Action Figure]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Beth Perkins]]></category>
		<category><![CDATA[Brand Film]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[cause marketing]]></category>
		<category><![CDATA[documentary]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Stock On On]]></category>
		<category><![CDATA[television spot]]></category>

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		<description><![CDATA[Having trouble viewing this film? Please allow it to upload completely before playing. Big Brothers Big Sisters of Central Texas needed a piece that would drive recruits for their program. The film we produced used stop motion photography (Beth Perkins) to highlight a day in the life of a &#8220;Big&#8221; and his &#8220;Little.&#8221; Ultimately the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.thebutlerbros.com/brands/big-brothers-big-sisters/"><em>Click here to view the embedded video.</em></a></p>
<p><em>Having trouble viewing this film? Please allow it to upload completely before playing.</em></p>
<p><a style="color: #666666; text-decoration: underline;" href="http://www.bigmentoring.org/" target="_blank">Big Brothers Big Sisters of Central Texas</a> needed a piece that would drive recruits for their program. The film we produced used stop motion photography (<a style="color: #666666; text-decoration: underline;" href="http://www.bethperkins.com/" target="_blank">Beth Perkins</a>) to highlight a day in the life of a &#8220;Big&#8221; and his &#8220;Little.&#8221; Ultimately the goal of the film was to lower the mental barriers potential &#8220;Bigs&#8221; might encounter while considering becoming involved.</p>
<p>This piece demonstrates its really about being present and nothing more. It&#8217;s not about being the &#8220;perfect mentor&#8221;. In this was we show the vulnerability of the &#8220;Big&#8221; while seeking connection for the &#8220;Little&#8221;. We cut a <a href="#:30 SPOT">thirty second TV spot</a> from this footage  that acted as a trailer and asked people to log on to the BBBS site to learn more. They were greeted with this longer form piece when they logged on. Kudos to Action Figure and Stuck On On for joining us on this project.</p>
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