Marty is sometimes the AD and sometimes the shooter. During SXSW Gomez was in town for an ATO records showcase supporting their new album A New Tide. Marty had just shot some press pics for Ben Kweller also an ATO artist and Gomez really dug his look. So Marty scouted a few locations and ended up spending the day shooting the fellas at the Agave. Thanks to Bill Bayne for riding shotgun on the shoot.