The Butler Bros » Livestrong Day, Everyday. – The Butler Bros

Livestrong Day, Everyday.

Adam Butler — Thu, 01 Oct 2009 22:24:42 +0000

This year 10/2 is LIVESTRONG Day. It’s the day Lance was diagnosed with cancer 13 years ago. Arguably it’s also the day the game changed in the cancer fight, when a new spirit of competitiveness and restlessness entered the ring – hell bent on winning. Through the work of Lance and his fast foundation tens of millions of people have been infected with the LIVESTRONG message. This manifests in awareness and funds raised, grants given, and ultimately progress.

The campaign look we created for this years LIVESTRONG Day embodies the grassroots nature of LIVESTRONG. It’s something to interpret as a talisman in your own fight. Each illustration plays on themes of hope and determination. Many phrases are taken from the foundations remarkable manifesto. It’s all about cancer to be sure. But it’s really about life. The exuberance of it. Share yours with the world this year. It’s gone global.

Special thanks to Brett Stiles for his inspired illustrations.

LIVESTRONG MISSION BOOTH

Lindsay Braun — Tue, 26 May 2009 20:21:59 +0000

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This is a 3-D interactive ‘mission’ booth for LIVESTRONG. It illustrates the survivor care and advocacy activities of the foundation. Motion graphics play on flat panel displays which are integrated into the structure of the booth which communicates the ways in which people can join the fight or receive help from the foundation.

People are invited to use a number of custom stamps to create their own piece of ’cause art’ which they can hang on a series of strings that span between the two end caps of the booth. It is both an education and invitation for people who experience it and continues to be a very moving and invigorating experience for participants.

LIVESTRONG Modular Display

Lindsay Braun — Fri, 08 May 2009 22:24:35 +0000

LIVESTRONG is a highly active, complex foundation that serves a multitude of roles in the cancer community. They need modular solutions to create efficiencies and produce results – especially in moments when they come face-to-face with individuals they can create a lasting impression with. Enter the multi-panel modular display we designed for them. Coming to a convention center near you. Photography of the wristband was taken by Adam Voorhes and the other shots come from Elizabeth Kreutz.

LIVESTRONG Rolling Retail

Lindsay Braun — Wed, 06 May 2009 19:07:50 +0000

When asked to redesign the LIVESTRONG merchandise trailer one of our initial thoughts was to feature the merch itself. Two reasons why – 1. Nike designed an attractive line of threads that should be celebrated 2. Adam Voorhes, our photog friend, was experimenting with a new macro lens. We loved the results he was getting.

Now everyone can feel the fabric of the LIVESTRONG as it rolls into town for an event.

$17K to burn?

Adam Butler — Mon, 27 Apr 2009 17:10:52 +0000

We recently wrote some scripts for Sherry Matthews to be used in the most recent iteration of TXDOTS Who’s Driving Tonight? DWI awareness campaign. Our scripts served as the “viral DIY content” which are recorded by participating individuals via a roving video kiosk. The content is then uploaded to the campaigns YouTube channel. A very cool use of a YouTube channel and a great way to drive home the message that a DWI, among other terrible consequences, can cost you $17K. Designate fools. Designate.

Campaign is just getting rolling. I expect there to be much more hilarity ensuing as the kiosk goes out after dark. The brilliance is, once you record a rap about designating a driver it would be pretty stupid to drive drunk. You don’t want to make that other movie. The one they shoot through the windshield of the police cruiser…

LIVESTRONG UNITE Campaign

Lindsay Braun — Tue, 01 May 2007 21:36:04 +0000

The Lance Armstrong Foundation has expanded its mission in the cancer fight. The UNITE campaign fuels grassroots efforts, via recruitment of the LIVESTRONG Army, and calls for unity amongst the tens of millions of Americans affected by cancer. It’s time to make fighting cancer a national priority.