Honored to be honored. – The Butler Bros | The Butler Bros

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Honored to be honored.

Wednesday, November 2nd, 2011

BEST BRAND FORCE FOR GOOD  Critics Picks/Services

“It’s difficult to meet the team at Butler Bros without feeling as though you’ve already known them forever. Accountable, honorable, advocates for positivity — these are words not often attributed to folks in the ad biz. They’re apt descriptors of this team, not just for the widely recognized and lauded branding work, but also for the humility and heart they put into everything they touch. Whether it’s a branding campaign or
the annual bring-your-own-chair neighborhood event, if the Butlers are involved, count your blessings.”

link to article

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Jason’s Deli :30 TV

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We lifted this :30 out of 32 hours of footage captured for the Brand Film.

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Jason’s Deli Brand Film

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Founded in 1976 Jason’s Deli is family owned company that currently operates in 25 states with 215 locations. This film articulates the story of the brand. From its humble beginnings in Beaumont, Texas to its growth across the nation. This is the tale of a company that consistently takes the road less travelled in service of people. Sound lofty? Watch the film and see for yourself. (more…)

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Jason’s Deli :60 Radio

Ear worm for a “free cup of soup”.

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Netspend Icons

Highlights from an icon family we designed for use across all media platforms to tell the story of the netSpend product succinctly. See the icons comes to life via a motion graphics piece here.

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TEDxAustin Program Manufacturing

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The brief – design the program for the TEDxAustin event. The theme – PLAY BIG. The solution – kids. Special thanks to Ben Powell for jumping on board and helping us capture this amazing event. See the finished piece here.

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Tedxaustin program

Special thanks to designers Lindsay Braun and Chandra Eklund for their work on this piece.
See the “manufacturing of the program cover” film here.

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Livestrong Day, Everyday.

This year 10/2 is LIVESTRONG Day. It’s the day Lance was diagnosed with cancer 13 years ago. Arguably it’s also the day the game changed in the cancer fight, when a new spirit of competitiveness and restlessness entered the ring – hell bent on winning. Through the work of Lance and his fast foundation tens of millions of people have been infected with the LIVESTRONG message. This manifests in awareness and funds raised, grants given, and ultimately progress. (more…)

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Jason’s Deli stands up to childhood obesity

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Shot on location in Austin with the co-founder of Jason’s Deli, Rusty Coco. We created this piece to amplify Jason’s PR efforts around their new kids menu which reduced saturated fat, sodium, and calories while adding organics. Additionally all of their food is high fructose corn syrup free, MSG free, and artificial trans fat free. (more…)

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LIVESTRONG MISSION BOOTH

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This is a 3-D interactive ‘mission’ booth for LIVESTRONG. It illustrates the survivor care and advocacy activities of the foundation. Motion graphics play on flat panel displays which are integrated into the structure of the booth which communicates the ways in which people can join the fight or receive help from the foundation.

People are invited to use a number of custom stamps to create their own piece of ’cause art’ which they can hang on a series of strings that span between the two end caps of the booth. It is both an education and invitation for people who experience it and continues to be a very moving and invigorating experience for participants.

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