Click here to view the embedded video.

For more about how this film was produced and the strategic framework we employed to drive key messages into a documentary style product please contact bridget(at)thebutlerbros(dot)com

From all of my highlights and dog ears I will share these two thoughts from the book:

“On straightforward choices, deliberate analysis is best. When questions of analysis and personal choice start to get complicated – when we have to juggle many different variables – then our unconscious thought processes may be superior.”

AND Gladwell quoting Gavin de Becker author of the Gift of Fear,

“When you remove time you are subject to the lowest-quality intuitive reaction.”

It turns out intuition needs a little breathing room. So listen to that voice inside your head, especially if you’ve given it ample time to figure out what it wants to say. That’s all folks.

- @BBrosAdam

“Can mint-green baseball caps, dodgeballs stenciled with the number “1200,” and a whist tournament dissuade kids from smoking? According to a renegade team of designers and community leaders, the answer is yes.” —Check out the full Fast Company piece.

How do you judge a contest? You must have criteria, or a criterion. I figured judging a competition for my friends The Butler Bros would be simple: I’d pick the Instagram photos that suggested stories that looked the least like fiction. Photos that were honest, truthful, authentic. Using that criterion, I immediately became skeptical of photos that looked too good. Photos that looked like they were taken by expensive DSLRs and later posted from the phone were out. No easy matter, indeed. In the end, I went with another (way less ambitious) criterion:
I picked the photos I liked.

click images to enlarge

@mdenton3016

If all photos are posed, this was
the least-posed in the November #instabros batch: a mosh pit at Fun
Fun Fun Fest. It’s rare to find Instagram shots with so much energy—for one thing, something has to be happening, and a lot of times when we Instagram, nothing
is really happening: think of all the lattes and sleeping dogs in your feed…

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@toppbrocales

Captioned “lonely guy.” What’s his story? Who took the photo? (You never know, the photographer could’ve been dining *with* him, instead of behind him. Wouldn’t that be interesting…) Would I feel the same way about the photo without the caption? Once I read the caption, it’s impossible to know.

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@Vanchocstraw

@Vanchocstraw’s bio is accurate:
“a lot of walking the dogs in Austin, Texas,” but I just couldn’t get away from this photo of the Top Notch sign against an Austin sunset. Does it suggest a story? No. Sometimes a photo just looks pretty… and that’s enough.

Congratulations to this month’s winners. Each receives a Butler Bros t-shirt. Keep tagging #Instabros on your Instagrams to enter.

Click here to view the embedded video.

NetSpend wanted to create content that inspired their existing customer base to explore more of the benefits and features their prepaid cards offer. Deeper product engagement equals deeper loyalty. We designed and executed a video production and digital outreach strategy with great utility for the brand. The content we created has life beyond the web as well, finding a home on air and in stores. Below are some of the key assets from the online campaign:

Click here to view the embedded video.

Click here to view the embedded video.

oday Marty and I stopped in to visit David Shields, the overseer/educator/historian extraordinare at the Rob Roy Kelly Wood Type Collection in UT’s Design Department.
I was seriously excited to see this, as it’s the largest public collection of wood type in the country, and it’s right in my backyard. I have over 6,000 digital typefaces at the studio to choose from, but to get away from the endless digital choices I make all day and to touch the artifacts; learn a sliver of design history, is really a treat.

The Rob Roy Kelly Wood Type Collection is a comprehensive collection of wood type manufactured and used for printing in America during the nineteenth century. It is comprised
of nearly 150 faces of various sizes and styles, including examples of the most popular printing types in use between 1828 and 1900, and represents a period of history marked by a rapid transition to new printing technologies…Rob Roy Kelly’s research and education about his collection helped fuel a revival of interest in nineteenth-century American printing types, and
in doing so, helped save a valuable facet of American history.

Maintaining a collection such as this is a labor of love and oh-so necessary for our future. Back when technologies began to shift, some may have burnt these type blocks to keep them warm. I bet David Shields would rather freeze to death. Bravo sir, keep on keepin’ on.

-@BBrosLindsay