Fleishman Hillard was hired by Smoothie King to launch an on-line contest to drive traffic to a microsite promoting their X-treme Energy Smoothies. They came to us to make it all happen. We involved YouTube legends Smosh and harnessed the power of people’s desire to be famous. Half a million impressions ensued.
YouTube super stars Smosh quickly generated 100k impressions. Their film still gets tons of hits three years later.
TRAILERS
Trailers were posted to YouTube to drive interest in the contest. Original music was made by Dustin Coffey who sampled audio from the casting call. Inspired tune.
