Fifteen years ago we got our first taste of working on the Southwest Airlines business. For me it began with a job as a traffic manager at GSD&M. For Marty it was as a junior art director at GSD&M doing TV spots about searching for flights online.
Being asked by GSD&M/Idea City to produce and direct a short Brand Film that highlighted the airlines 40th anniversary was a lot like coming home. We shot on location at Austin Bergstrom International Airport for one day. Believe it or not the TSA was very helpful. So, too, was the entire SWA staff at the airport, taking a film crew in stride gracefully as anything else. All of which helped us turn this piece around about as fast as SWA does their planes.
These are the LUV stories of five real people told in their own words. There are doubtless tens of thousands more who could sit down and say very similar things about SWA. That’s one hell of a resume. Congrats to SWA on 40 years of rocking the industry and putting customers first. That’s a concept that ages quite well.
Special thanks to Rob and Ellie at Static West for hammering out this killer little music track. Thanks also to Bill Bayne and David Crawford who creative directed the piece from GSD&M as well as agency producer Maria Ivicic.
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