Legacy’s EX program helps people re-learn life without cigarettes. It’s a novel and proven approach to helping people quit and live to tell. This film exists to tell the story of EX and connect Legacy with partners that can enlarge this mission.
Smoking costs our country 200 billion dollars a year in lost productivity and in health care. This is truly a public health burden that is restraining our vitality as a nation. We hope our work will inspire captains of industry to recognize their opportunity in being a part of the solution by docking with EX in a meaningful way.
Special thanks to the director / DP team of Jeff Nichols and Adam Stone.
A big laser powered shout out to composer David Wingo for his dedication and delivery.
Much gratitude to Beth Perkins for the contribution of her moving still images.
A finally, a big east side hug to the closers, Stuck On On , for color correction and audio sweetening.
Tags: Adam Stone, addiction, Beth Perkins, Bill Novelli, Brand Film, Cheryl Healton, David Wingo, development, EX Program, Jeff Nichols, Legacy Foundation, marketing, public health, public relations, smoking, smoking cessation, Stuck On On
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