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	<title>The Butler Bros &#187; MenthLab Detroit &#8211; The Butler Bros</title>
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	<link>http://www.thebutlerbros.com</link>
	<description>Authenticity Is Our Territory.&#60;span&#62;℠&#60;/span&#62;</description>
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		<title>MenthLab Detroit</title>
		<link>http://www.thebutlerbros.com/brands/legacy/menthlab-detroit/</link>
		<comments>http://www.thebutlerbros.com/brands/legacy/menthlab-detroit/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 18:11:46 +0000</pubDate>
		<dc:creator>Lindsay Braun</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Labs]]></category>
		<category><![CDATA[Legacy]]></category>
		<category><![CDATA[adam butler]]></category>
		<category><![CDATA[antitobacco]]></category>
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		<guid isPermaLink="false">http://www.thebutlerbros.com/?p=6032</guid>
		<description><![CDATA[&#8220;Can mint-green baseball caps, dodgeballs stenciled with the number &#8220;1200,&#8221; and a whist tournament dissuade kids from smoking? According to a renegade team of designers and community leaders, the answer is yes.&#8221; —Check out the full Fast Company piece.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.fastcompany.com/magazine/162/anti-smoking-ads-legacy" target="_blank"><img class="aligncenter" title="menthol_green" src="http://www.thebutlerbros.com/wp-content/uploads/2012/01/menthol_green.jpg" alt="" width="522" height="271" /></a></p>
<p><em>&#8220;Can mint-green baseball caps, dodgeballs stenciled with the number &#8220;1200,&#8221; and a whist tournament dissuade kids from smoking? According to a renegade team of designers and community leaders, the answer is yes.&#8221; —</em>Check out the full <a href="http://www.fastcompany.com/magazine/162/anti-smoking-ads-legacy" target="_blank">Fast Company</a> piece.</p>

<a href='http://www.thebutlerbros.com/brands/legacy/menthlab-detroit/attachment/menthlab_33/' title='Kids from YouthVille Detroit get hands on and help us with filming'><img width="150" height="150" src="http://www.thebutlerbros.com/wp-content/uploads/2012/01/menthlab_33-150x150.jpg" class="attachment-thumbnail" alt="Kids from YouthVille Detroit get hands on and help us with filming" title="Kids from YouthVille Detroit get hands on and help us with filming" /></a>
<a href='http://www.thebutlerbros.com/brands/legacy/menthlab-detroit/attachment/menthlab_49/' title='Breakout group concepts ideas at MenthLab HQ in College for Creative Studies Detroit'><img width="150" height="150" src="http://www.thebutlerbros.com/wp-content/uploads/2012/01/menthlab_49-150x150.jpg" class="attachment-thumbnail" alt="Breakout group concepts ideas at MenthLab HQ in College for Creative Studies Detroit" title="Breakout group concepts ideas at MenthLab HQ in College for Creative Studies Detroit" /></a>
<a href='http://www.thebutlerbros.com/brands/legacy/menthlab-detroit/attachment/menthlab_99/' title='Adam Butler soaks in a wall full of innovation'><img width="150" height="150" src="http://www.thebutlerbros.com/wp-content/uploads/2012/01/menthlab_99-150x150.jpg" class="attachment-thumbnail" alt="Adam Butler soaks in a wall full of innovation" title="Adam Butler soaks in a wall full of innovation" /></a>
<a href='http://www.thebutlerbros.com/brands/legacy/menthlab-detroit/attachment/lab_image_template_menth/' title='Hip-hop artist and entrepreneur, Ro Spit, engages the MenthLab team'><img width="150" height="150" src="http://www.thebutlerbros.com/wp-content/uploads/2012/01/LAB_image_template_menth-150x150.jpg" class="attachment-thumbnail" alt="Hip-hop artist and entrepreneur, Ro Spit, engages the MenthLab team" title="Hip-hop artist and entrepreneur, Ro Spit, engages the MenthLab team" /></a>

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		<title>Break Cancer. An integrated case study.</title>
		<link>http://www.thebutlerbros.com/expertise/interactiveandsocial/break-cancer-an-integrated-case-study/</link>
		<comments>http://www.thebutlerbros.com/expertise/interactiveandsocial/break-cancer-an-integrated-case-study/#comments</comments>
		<pubDate>Thu, 21 Apr 2011 15:32:43 +0000</pubDate>
		<dc:creator>Adam Butler</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<category><![CDATA[young adult cancer]]></category>

		<guid isPermaLink="false">http://thethebutlerbros.comm/?p=4525</guid>
		<description><![CDATA[Some case studies take too many words to explain. Enjoy the moving pictures. A little more of the nitty gritty here. Having trouble viewing this film? Please allow it to upload completely before playing.]]></description>
			<content:encoded><![CDATA[<p>Some case studies take too many words to explain. Enjoy the moving pictures. A little more of the nitty gritty <a href="http://thebutlerbros.com/expertise/interactiveandsocial/break-cancer/">here</a>.</p>
<p><p><a href="http://www.thebutlerbros.com/expertise/interactiveandsocial/break-cancer-an-integrated-case-study/"><em>Click here to view the embedded video.</em></a></p><em>Having trouble viewing this film? Please allow it to upload completely before playing.</em></p>
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