Friday, June 11th, 2010
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Legacy exists to ensure longer healthier lives for Americans through outreach that prevents youth from becoming smokers and programs that enable and empower adults to quit smoking. Their effectiveness is legendary. (more…)
Tags: Bill Novelli, Brand Film, branded content, cause marketing, cessation, Cheryl Healton, ex, film, Legacy, partnership marketing, public relations, smoking, truth, video
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Tuesday, May 26th, 2009
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This is a 3-D interactive ‘mission’ booth for LIVESTRONG. It illustrates the survivor care and advocacy activities of the foundation. Motion graphics play on flat panel displays which are integrated into the structure of the booth which communicate
s the ways in which people can join the fight or receive help from the foundation.
People are invited to use a number of custom stamps to create their own piece of ’cause art’ which they can hang on a series of strings that span between the two end caps of the booth. It is both an education and invitation for people who experience it and continues to be a very moving and invigorating experience for participants.
Tags: Advertising, advocacy, Brand Film, cancer, cause marketing, fight cancer, film, Lance Armstrong Foundation, LIVESTRONG, marketing, Mission Booth, motion graphics, politics, survivor
Posted in Brands, Design, Featured, LIVESTRONG | No Comments »