Strategy

Jason’s Deli stands up to childhood obesity

Thursday, June 11th, 2009

http://www.vimeo.com/5477813

Having trouble viewing this film? Please allow it to upload completely before playing.

Shot on location in Austin with the co-founder of Jason’s Deli, Rusty Coco. We created this piece to amplify Jason’s PR efforts around their new kids menu which reduced saturated fat, sodium, and calories while adding organics. Additionally all of their food is high fructose corn syrup free, MSG free, and artificial trans fat free. (more…)

Jason’s Deli Expels Corn Syrup

Monday, October 27th, 2008
http://www.vimeo.com/5594119

Having trouble viewing this film? Please allow it to upload completely before playing.

Jason’s Deli is the first restaurant chain in America to pull off a very healthy hat trick: No MSG, no artificial trans fat and no High Fructose Corn Syrup. The viral announcement video we produced to amplify their PR efforts features Rusty Coco, co-owner and Executive Vice President. It helped Jason’s announcement get picked up in The USA Today, The Washington Post, and countless blogs. Congrats to Jason’s for well deserved coverage on a ground breaking initiative.

I-Port Brand Development

Tuesday, August 5th, 2008

Patton Medical Devices wanted a clean and stylish articulation of their i-port brand. We created an iconic mark, wrote a tagline, introduced new type faces and provided them with a set of graphic standards.

Sweet Leaf Brand Development

Friday, June 22nd, 2007

We’ve helped Sweet Leaf Tea evolve their positioning, create a new web experience, produce broadcast work and nail down their graphic standards. Our work delivers their homemade flavor to a national audience.

Furniture Font Print

Tuesday, April 17th, 2007

High Fashion Home is four stories of home furnishings mashed up with 15,000 bolts of fabric. Our print, direct mail and in-store design pieces prepare people for their audience with this bricks and mortar muse.

The furniture alphabet campaign was strategically dead-on for showcasing a diversity of furniture design. Execution was a beast. Every shot is an actual piece of furniture from the inventory of High Fashion Home. And every shot is practical. This was no photoshop affair. Props to Stephanie Chan (then intern, who had the idea), Cody Haltom, Adam Mendez, and photographer Adam Voorhes for bringing the idea to life one piece at a time.

AvenueOne Properties

Thursday, June 2nd, 2005

AvenueOne Properties needed to reassert their presence with the high-end real estate market while attracting the next generation of homebuyers. The Love Your Area campaign engaged the Austin community directly to tell a story bigger than contracts and closings. We distributed documentary kits with cameras and journals. A hundred people participated in capturing their unique view of Austin. It was an epic multi-media project that got Ave One noticed. (more…)