Messaging
Tuesday, May 25th, 2010
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Founded in 1976 Jason’s Deli is family owned company that currently operates in 25 states with 215 locations. This film articulates the story of the brand. From its humble beginnings in Beaumont, Texas to its growth across the nation. This is the tale of a company that consistently takes the road less travelled in service of people. Sound lofty? Watch the film and see for yourself. (more…)
Tags: Advertising, Brand Film, branding, cause marketing, clean food, film, healthy, Jason's Deli, marketing, natural, organic, public relations
Posted in Advertising, Brand Development, Brand Films, Broadcast, Jason's Deli, Messaging, Strategy | 1 Comment »
Monday, May 24th, 2010
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netSpend is a leading provider of prepaid debit card products and services. Their distribution takes place primarily through partner organizations who co-brand or white label their product. Prepaid is a fast growing space as it allows unbanked or underbanked customers to access and manage their money to a digital standard without a banking relationship.
This film is a cut down of a modular video series we produced to educate customers and partners about netSpend’s programs, features and benefits at POS, online and in trade show environments.
Tags: banking, business, money, motion graphics, NetSpend, pos, prepaid, video
Posted in Advertising, Brand Films, Brands, Design, Expertise, Messaging, NetSpend | No Comments »
Friday, May 8th, 2009
LIVESTRONG is a highly active, complex foundation that serves a multitude of roles in the cancer community. They need modular solutions to create efficiencies and produce results – especially in moments when they come face-to-face with individuals they can create a lasting impression with. Enter the multi-panel modular display we designed for them. Coming to a convention center near you. Photography of the wristband was taken by Adam Voorhes and the other shots come from Elizabeth Kreutz.

Tags: Adam Voorhes, Advertising, advocacy, cancer, cause marketing, Elizabeth Kreutz, fight cancer, Lance Armstrong Foundation, LIVESTRONG, marketing, Modular Display, politics, survivor
Posted in Brands, LIVESTRONG, Messaging | No Comments »
Wednesday, October 22nd, 2008
Patton Medical Devices wanted a clean and stylish articulation of their i-port brand. We created an iconic mark, wrote a tagline, introduced new type faces and provided them with a set of graphic standards.

Tags: branding, i-port, Patton Medical Devices
Posted in Brand Development, Brands, Design, Messaging, Strategy, i-port | No Comments »
Friday, October 17th, 2008
High Fashion Home is four stories of home furnishings mashed up with 15,000 bolts of fabric. Our print, direct mail and in-store design pieces prepare people for their audience with this bricks and mortar muse.

The furniture alphabet campaign was strategically dead-on for showcasing a diversity of furniture design. Execution was a beast. Every shot is an actual piece of furniture from the inventory of High Fashion Home. And every shot is practical. This was no photoshop affair. Props to Stephanie Chan (then intern, who had the idea), Cody Haltom, Adam Mendez, and photographer Adam Voorhes for bringing the idea to life one piece at a time.
Tags: Adam Mendez, Adam Voorhes, Advertising, Cody Haltom, furniture font, High Fashion Home, marketing, Stephanie Chan
Posted in Advertising, Brands, High Fashion Home, Messaging, Strategy | 1 Comment »
Tuesday, May 20th, 2008
The Trail Foundation used to be called The Town Lake Trail Foundation. Like a lot of other institutions in our town it was time for a new look and a new tag line. As native Austinites, we were raised on the trail so it was a natural project for us pitch in on. We love the result and we hope our city continues to recognize what an amazing natural resource we have at our core. The best way to do this is to donate money or volunteer at one of the many projects The Trail Foundation sponsors each year.

Tags: branding, The Trail Foundation, town lake
Posted in Brand Development, Brands, Design, Messaging, The Trail Foundation | No Comments »
Tuesday, October 2nd, 2007
Texans Curing Cancer PAC drove the passage of Prop 15 in Texas unlocking $3 billion in funding for cancer prevention and research. We branded the campaign for this band of bipartisan backers led by the “toughest survivor on the planet”, Lance Armstrong. The highlight of the design exercise was wrapping the “Survivor One” tour bus in graphics.

Tags: cancer, fight cancer, graphics, Lance Armstrong Foundation, LIVESTRONG, Prop 15, Texans Curing Cancer, tour bus
Posted in Brand Development, Brands, Design, Messaging, Prop 15 | No Comments »
Friday, June 22nd, 2007
We’ve helped Sweet Leaf Tea evolve their positioning, create a new web experience, produce broadcast work and nail down their graphic standards. Our work delivers their homemade flavor to a national audience.

Tags: Advertising, beverage, branded content, Clayton Christopher, marketing, organic, packaged goods, print design, public relations, ready to drink tea, Sweet Leaf Tea, trade, web design
Posted in Brand Development, Brands, Design, Interactive, Messaging, Strategy, Sweet Leaf Tea | No Comments »
Thursday, June 2nd, 2005
AvenueOne Properties needed to reassert their presence with the high-end real estate market while attracting the next generation of homebuyers. The Love Your Area campaign engaged the Austin community directly to tell a story bigger than contracts and closings. We distributed documentary kits with cameras and journals. A hundred people participated in capturing their unique view of Austin. It was an epic multi-media project that got Ave One noticed. (more…)
Posted in Advertising, Archives, Messaging, Strategy | No Comments »
Tuesday, April 26th, 2005
The invitations we created to Austin City Limits 30-year retrospective museum exhibit doubled as a limited edition series of posters. Using photog Scott Newton‘s images (Scott shot all but the Willie Nelson pilot episode) we exercised a campaign that ACL Brand Manager Ed Bailey called it “the best work ever created for the brand.”

Tags: ACL, Anniversary, Austin City Limits, marketing, poster design, Scott Newton
Posted in Austin City Limits, Brands, Design, Messaging | 2 Comments »