NetSpend Digital Direct – The Butler Bros | The Butler Bros

Interactive & Social

NetSpend Digital Direct

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NetSpend wanted to create content that inspired their existing customer base to explore more of the benefits and features their prepaid cards offer. Deeper product engagement equals deeper loyalty. We designed and executed a video production and digital outreach strategy with great utility for the brand. The content we created has life beyond the web as well, finding a home on air and in stores. Below are some of the key assets from the online campaign:

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#instaBros

Thanks to FeedMagnet for making the Instagram feed on our site a reality. Remember to tag your Instagrams with #instaBros for your chance to win a Butler Bros tee. Super talented photog Randal Ford is going to help us judge all of the September entries and pick one winner. Will do a blog post featuring the winning shot.

In other collaborative news… we are building innovation labs to help the Austin Children’s Museum and Legacy Foundation make engagement and (more…)

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Break Cancer. An integrated case study.

Some case studies take too many words to explain. Enjoy the moving pictures. A little more of the nitty gritty here.

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Break Cancer

We created the Break Cancer brand for the LIVESTRONG Young Adult Alliance. Simply put it’s a record setting bonanza for young adult cancer awareness. Take a tour of some of the assets we designed and more importantly watch some of the amazing records that have been set. The campaign is still picking up steam so feel free to participate by following us on Twitter or setting your own record. Special thanks for our partners URDB.org in creating this project.

Check out a few records:

Most Men to Give Themselves a Testicular Exam at Once

Largest Group To Shave Their Heads In Solidarity With People Battling Cancer

Longest Standing Ovation For Cancer Survivors

And this massive one at the Texas OU game:

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Smosh for Smoothie King

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384,000 views. That’s what we got for Smoothie King from a single YouTube post by hiring independent internet sensations Smosh to promote our Xtreme Casting Call concept. We found Smosh before they were represented – they ‘re a super talented young comedy production company and they were willing to participate. We wrote a script and they acted it out. Hundreds of people ended up following suit and posting performances to our micro-site. With no media dollars to spend promoting the contest, their millions of subscribers on YouTube were the media buy. Not to mention the video also has 1200 comments – most of them positive.

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Sweet Leaf Brand Development

We’ve helped Sweet Leaf Tea evolve their positioning, create a new web experience, produce broadcast work and nail down their graphic standards. Our work delivers their homemade flavor to a national audience.

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BSA Social Networking Interface

Scout It Out is an idea that connects hundreds of thousands of Boy Scouts, their troops, and the hundreds of Boy Scout Camps around the United States. It’s like Yelp for Scouting. Troops are encouraged to post detailed profiles of their activity and share pubic service projects. Eagle Scouts accomplishments are celebrated with individual profiles. In the end it is a magnificent user generated resource to catalog the vast outdoor resources of the Boy Scouts of America.

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Smoothie King

Fleishman Hillard was hired by Smoothie King to launch an on-line contest to drive traffic to a microsite promoting their X-treme Energy Smoothies. They came to us to make it all happen. We involved YouTube legends Smosh and harnessed the power of people’s desire to be famous. Half a million impressions ensued. (more…)

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