We wrote and designed a simple HTML interface for author Rip Esselstyn’s first book, New York Times best seller, The Engine 2 Diet. The site was designed to give an overview of the diet plan, answer questions about plant based diets and quickly usher people to Amazon to make a purchase. We also helped push a mountain of content from the book into The Engine 2 Academy – another site designed to give people access to hundreds of recipes and other Engine 2 participants around the world.
Scout It Out is an idea that connects hundreds of thousands of Boy Scouts, their troops, and the hundreds of Boy Scout Camps around the United States. It’s like Yelp for Scouting. Troops are encouraged to post detailed profiles of their activity and share pubic service projects. Eagle Scouts accomplishments are celebrated with individual profiles. In the end it is a magnificent user generated resource to catalog the vast outdoor resources of the Boy Scouts of America.
We’ve helped Sweet Leaf Tea evolve their positioning, create a new web experience, produce broadcast work and nail down their graphic standards. Our work delivers their homemade flavor to a national audience.
Fleishman Hillard was hired by Smoothie King to launch an on-line contest to drive traffic to a microsite promoting their X-treme Energy Smoothies. They came to us to make it all happen. We involved YouTube legends Smosh and harnessed the power of people’s desire to be famous. Half a million impressions ensued. (more…)
