Design
Monday, May 24th, 2010
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netSpend is a leading provider of prepaid debit card products and services. Their distribution takes place primarily through partner organizations who co-brand or white label their product. Prepaid is a fast growing space as it allows unbanked or underbanked customers to access and manage their money to a digital standard without a banking relationship.
This film is a cut down of a modular video series we produced to educate customers and partners about netSpend’s programs, features and benefits at POS, online and in trade show environments.
Tags: banking, business, money, motion graphics, NetSpend, pos, prepaid, video
Posted in Advertising, Brand Films, Brands, Design, Expertise, Messaging, NetSpend | No Comments »
Sunday, April 25th, 2010
Highlights from an icon family we designed for use across all media platforms to tell the story of the netSpend product succinctly. See the icons comes to life via a motion graphics piece here.

Tags: Advertising, banking, cause marketing, debit cards, icon, marketing, motion graphics, NetSpend
Posted in Brand Development, Brands, Design, NetSpend | No Comments »
Sunday, February 21st, 2010

Special thanks to designers Lindsay Braun and Chandra Eklund for their work on this piece.
See the “manufacturing of the program cover” film here.
Tags: Advertising, Austin, conference, print, program, TED, TEDxAustin
Posted in Design, TEDxAustin | 6 Comments »
Thursday, October 1st, 2009

This year 10/2 is LIVESTRONG Day. It’s the day Lance was diagnosed with cancer 13 years ago. Arguably it’s also the day the game changed in the cancer fight, when a new spirit of competitiveness and restlessness entered the ring – hell bent on winning. Through the work of Lance and his fast foundation tens of millions of people have been infected with the LIVESTRONG message. This manifests in awareness and funds raised, grants given, and ultimately progress. (more…)
Tags: Advertising, advocacy, Brett Stiles, cancer, cause marketing, fight cancer, grass roots, Lance Armstrong Foundation, LIVESTRONG, Livestrong Day, marketing, politics, survivor
Posted in Brands, Design, LIVESTRONG | No Comments »
Tuesday, May 26th, 2009
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This is a 3-D interactive ‘mission’ booth for LIVESTRONG. It illustrates the survivor care and advocacy activities of the foundation. Motion graphics play on flat panel displays which are integrated into the structure of the booth which communicate
s the ways in which people can join the fight or receive help from the foundation.
People are invited to use a number of custom stamps to create their own piece of ’cause art’ which they can hang on a series of strings that span between the two end caps of the booth. It is both an education and invitation for people who experience it and continues to be a very moving and invigorating experience for participants.
Tags: Advertising, advocacy, Brand Film, cancer, cause marketing, fight cancer, film, Lance Armstrong Foundation, LIVESTRONG, marketing, Mission Booth, motion graphics, politics, survivor
Posted in Brands, Design, Featured, LIVESTRONG | No Comments »
Wednesday, October 22nd, 2008
Patton Medical Devices wanted a clean and stylish articulation of their i-port brand. We created an iconic mark, wrote a tagline, introduced new type faces and provided them with a set of graphic standards.

Tags: branding, i-port, Patton Medical Devices
Posted in Brand Development, Brands, Design, Messaging, Strategy, i-port | No Comments »
Tuesday, May 20th, 2008
The Trail Foundation used to be called The Town Lake Trail Foundation. Like a lot of other institutions in our town it was time for a new look and a new tag line. As native Austinites, we were raised on the trail so it was a natural project for us pitch in on. We love the result and we hope our city continues to recognize what an amazing natural resource we have at our core. The best way to do this is to donate money or volunteer at one of the many projects The Trail Foundation sponsors each year.

Tags: branding, The Trail Foundation, town lake
Posted in Brand Development, Brands, Design, Messaging, The Trail Foundation | No Comments »
Friday, January 25th, 2008
The Boys Scouts of America invited us to design the centennial edition of the Scout handbook and a companion website. Working from several briefs we created looks that push the aesthetic of BSA forward while honoring their rich past.

Tags: book design, Boys Scouts of America, BSA, Centennial, Handbook
Posted in Boy Scouts, Brands, Design | No Comments »
Tuesday, October 2nd, 2007
Texans Curing Cancer PAC drove the passage of Prop 15 in Texas unlocking $3 billion in funding for cancer prevention and research. We branded the campaign for this band of bipartisan backers led by the “toughest survivor on the planet”, Lance Armstrong. The highlight of the design exercise was wrapping the “Survivor One” tour bus in graphics.

Tags: cancer, fight cancer, graphics, Lance Armstrong Foundation, LIVESTRONG, Prop 15, Texans Curing Cancer, tour bus
Posted in Brand Development, Brands, Design, Messaging, Prop 15 | No Comments »
Friday, June 22nd, 2007
We’ve helped Sweet Leaf Tea evolve their positioning, create a new web experience, produce broadcast work and nail down their graphic standards. Our work delivers their homemade flavor to a national audience.

Tags: Advertising, beverage, branded content, Clayton Christopher, marketing, organic, packaged goods, print design, public relations, ready to drink tea, Sweet Leaf Tea, trade, web design
Posted in Brand Development, Brands, Design, Interactive, Messaging, Strategy, Sweet Leaf Tea | No Comments »